Features

How to Sell Generators: Selling Peace of Mind

Thanks to severe weather and an aging power grid, generators can provide additional sales any time of the year.
In August, as Hurricane Irene aimed for the U.S.'s Eastern Seaboard, residents along the coast went shopping. Stores were cleaned out as people bought essentials to help them get through the storm and clean up in the aftermath. In a few hours, flashlights, batteries and essential food items were in short supply across the region.
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Marketing Matters: Pay Attention to CSAs ASAP

Industry reports show that many production farms are getting larger and the major equipment manufacturers are keeping pace with bigger, more muscular equipment. But another farm segment also is on the rise, the rural lifestyle market, and in particular Community Supported Agriculture (CSA).
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How to Sell

Skid Steers & Attachments: Compact, Strong and Looking for Work

While the economic downturn hit compact equipment sales hard, dealers don�t have to stock new skid steers to sell attachments.
Often called the “Swiss army knife” of construction equipment, the compact and powerful skid steer and its tracked counterparts can find work on a hobby farm or in a landscaping operation as easily as they can on a building site.
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How To Sell Rotary Tillers: Sell Today, Till Tomorrow

Selling rotary tillers to rural lifestyle customers requires keeping them in stock and ready for delivery.
Picture this: I's a Friday afternoon in May, and the warm, dry weather is expected to continue through Sunday. Then, a couple shows up at your dealership and walks straight to the rotary tillers. Is your staff ready to close the sale?
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How To Sell Wood Burning Stoves: New Technologies Fuel Sales

Wood-burning fireplaces, fireplace inserts and wood stoves and furnaces - collectively known as hearth appliances - are among the most desired features in American homes, and outdoor equipment dealers have taken notice.
Wood-burning fireplaces, fireplace inserts and wood stoves and furnaces - collectively known as hearth appliances - are among the most desired features in American homes, and outdoor equipment dealers have taken notice.
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