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The Big Picture

4 Things Your Customers Don't Want

October 7, 2013 | Posted in Dealership Marketing
Source: Geoffrey James, INC.com
Every second of every day, a salesperson somewhere in the world is giving a customer something that the customer simply does not want. When this happens, it's always because the salesperson doesn't know the following four facts:
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The Big Picture

Let's Hold Consultants Accountable for Results

September 20, 2013 | Posted in Best Practices
Source: Ron Ashkenas, HBR Blog Network
When I recently asked a group of MBA students to define what it meant to them to be a consultant, they quickly rattled off phrases such as “trusted advisor,” “problem-solver,” “objective 3rd party,” and “subject matter expert.” What was interesting was that none of their definitions mentioned the word “results.” In other words, from their perspective, the consultant is not someone who actually produces results – but rather generates advice that someone else (the client) presumably turns into results.
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The Big Picture

12 Phrases to Avoid in Sales Emails

September 9, 2013 | Posted in Best Practices
Source: Geoffrey James, Inc. Magazine
If a prospective customer actually opens your email, the last thing you want to do is irritate or bore the customer. Here are 12 very common phrases that should be avoided:
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The Big Picture

The Popular Advice That Could Kill Your Business

August 22, 2013
Small-business owners get unsolicited advice everyday. Some of it can be very helpful, some of it is better off ignored. If you hear any of the "words of wisdom" listed below, our advice to you is to smile, say thank you, and move on.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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