You set the labor rate. You choose the salary of your technicians. You purchase parts from your own parts department.

When considering marketing during your busy season, you must practice proactive marketing, not reactive marketing. How do you set up a proactive plan?

You want employees to feel good to be working as part of a team that is working together – and everyone is improving. Many managers would be surprised to learn how little their employees believe management is walking the talk.

Over the last decade, nearly all markets have expanded as computerization and modernization have led to a dramatic shift in the industry's initial customer base.