Former dealership owner Tim Berman shares tools and strategies you can use to survey customers and generate online reviews as part of your reputation management program.
Chad Inman, known on Facebook as “Burnip’s Chad,” defines his own approach to inside rural equipment sales. He’s one of several salespeople at Burnip’s Equipment who have set up dealership/personal branded Facebook pages.
Glorianna Corman, risk management consultant for KPA, outlines what OSHA inspectors are particularly focused on as well as areas that many businesses overlook when it comes to safety.
Eis Implement has been working with a county youth apprenticeship program for about 10 years. See the steps they take to make the most of the program for the students and the dealership.
Upgrade kits allow dealers to engage their customers and provide an inexpensive way for them to upgrade their existing machines with the latest and greatest technology features. This customer-to-dealer engagement allows the dealer to promote the sale of both the upgrade kit and, hopefully, the future sale of a new machine.
Social media can be a powerful business tool, but at its core, social media isn’t about sales, marketing or even communications messages. It’s about people and creating meaningful connections.
By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.
This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.
Pierre Perieira, a 12-year veteran of Billy Goat Industries, highlights what the company did to grow, including the decision to be acquired by Briggs & Stratton in 2015. He also highlights what’s next for its production facilities and product development.
The UTV from Mahindra Automotive North America that was launched 18 months ago to powersports dealers is now being targeted to the ag segment. Rural Lifestyle Dealer was on hand for the introduction of its automatic transmission model.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.