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Strategies from successful dealers to improve management and operations.

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7 Ways Press Releases Can Support an Equipment Dealership

By Christine Book posted on April 16, 2025 | Posted in Best Practices, Dealership Marketing

Noted in a recent Marketing Minute article by Lessiter Media Brand Manager Joanne Volkert, press releases might seem old-school, but they remain a powerful marketing tool when used strategically.

Dealers Bridge a Mechanical World and a Field of Dreams

By Tim Brannon posted on April 9, 2025 | Posted in Best Practices

How one dealer chose to bridge the gap between a mechanical world and a field of dreams. Equipment Dealer Tips, Tales & Takeaways is brought to you by Bobcat Company.

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2025 Dealership of the Year: Broadhead Equipment

[Video] Customer Satisfaction Fuels Dealership of the Year's Outlook

April 7, 2025 | Posted in Best Practices

How’s 2025 shaping up for Broadhead Equipment? After major changes to the dealership in late 2023 brought remarkable results in 2024 for Broadhead Equipment, 2025 finds Richard and Jordan continuing to prioritize stellar service and customer satisfaction which is already paying off.

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2025 Dealership of the Year: Broadhead Equipment

[Video] Dealer’s Investment in Rural Community Relations Boosts Goodwill and ROI

April 7, 2025 | Posted in Best Practices

In serving its rural Alabama region, the Broadhead family takes its commitment to the community seriously and invests time and talent into maintaining a presence in the areas it serves. From school visits to taking equipment to events and connecting with future generations, Richard and Jordan discuss the value of strong community relations.

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2025 Dealership of the Year: Broadhead Equipment

[Video] How a Dealer Software Upgrade and Advanced Accounting Delivered Results

April 7, 2025 | Posted in Best Practices

Immediate and impressive returns were realized when Jordan Broadhead, co-owner of RLD Dealership of the Year Broadhead Equipment made a few key decisions on his dealership’s software system and updated accounting systems. Hear about the role those choices made in driving revenue.

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2025 Dealership of the Year: Broadhead Equipment

[Video] Lessons on Leveraging Marketing Strategies in a Rural Dealership

April 7, 2025 | Posted in Best Practices

Jordan Broadhead explains the marketing strategy behind the dealership’s success in casting a wide net for new customers. Learn how they worked the website into a sales tool to expedite the equipment buying process and how leveraging social media has boosted their visibility.

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2025 Dealership of the Year: Broadhead Equipment

[Video] Behind the Scenes at Broadhead Equipment: Service, Parts and People

April 7, 2025 | Posted in Best Practices

Rural Lifestyle Dealer’s Dealership of the Year, Broadhead Equipment in Sumiton, Al., has a small staff but a large and loyal customer base that continues to grow. Here, Richard and Jordan Broadhead share a deep-dive discussion into what’s behind their booming business.

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2025 Dealership of the Year: Broadhead Equipment

[Video] How a Small but Mighty Dealership Maintains a Loyal Customer Base

April 7, 2025 | Posted in Best Practices

Rural Lifestyle Dealer’s Dealership of the Year, Broadhead Equipment in Sumiton, Al., has a small staff but a large and loyal customer base that continues to grow. Here, Richard and Jordan Broadhead share a deep-dive discussion into what’s behind their booming business.

2025 Dealership of the Year: Broadhead Equipment

[Video] Going Lean and Growing Strong

April 7, 2025 | Posted in Best Practices

In 2024, Broadhead increased revenue by 49% and reduced expenses by 25%. Learn what transpired behind the scenes within the dealership and product lineup to create those results, and their plans to position themselves for further growth.

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2025 Dealership of the Year: Broadhead Equipment

[Video] Dealership of the Year’s Customer-focused Philosophy

April 7, 2025 | Posted in Best Practices

With a laser focus on customer service, Broadhead Equipment owner Richard Broadhead explains what he wants any visitor to his dealership to know about the business.

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Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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