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Christine Book

Christine Book

Christine Book is the Managing Editor of Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer. Her background includes editorial roles for healthcare publications in radiology and cardiology. She has served in a marketing capacity for magazines in the transportation, stormwater and construction industries, and served clients in a range of industries. She joined Lessiter Media in 2024.

Contact: cbook@lesspub.com
Farm Equipment Managing Editor
Articles

ARTICLES

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CASE Equipment Supports Team Rubicon Hurricane Relief Work

Through the CNH Disaster Response Program, CASE is providing equipment to a veteran-led volunteer relief organization which continues to clean up damage from devastating hurricanes Helene and Milton.
By Christine Book posted on November 21, 2024 | Posted in Manufacturer News
Through the CNH Disaster Response Program, CASE is providing equipment to a veteran-led volunteer relief organization which continues to clean up damage from devastating hurricanes Helene and Milton.
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Key Factors in Transitioning from Gas-powered to Battery-powered Equipment

Large-scale adapters of battery-powered equipment are increasingly focused on developing infrastructure for charging as usage grows and momentum for battery-powered builds
By Christine Book posted on November 15, 2024 | Posted in Gas-Powered OPE Regulations, Manufacturer News, Event Coverage
Large-scale adapters of battery-powered equipment are increasingly focused on developing infrastructure for charging as usage grows and momentum for battery-powered builds.
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Press Release

Generac Third Quarter Earnings Reflect Impact of Storms and Power Outages

In its statement on its third quarter 2024 results, Generac Holdings Inc. reported a return to robust overall sales growth with continued margin expansion, as well as an increasing 2024 outlook due to recent major outage events.
By Christine Book posted on November 7, 2024 | Posted in Manufacturer News, Data & Forecasts
In its statement on its third quarter 2024 results, Generac Holdings Inc. reported a return to robust overall sales growth with continued margin expansion, as well as an increasing 2024 outlook due to recent major outage events.
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Blog

No Rest for the Weather Weary

By Christine Book posted on November 1, 2024 | Posted in Dealer News
Having recently read, and reported on, an Associated Press (AP) news item about the “weather whiplash” across the country these past weeks and months, I started thinking of a different, albeit positive, whiplash in my corner of the planet.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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