Features

Make Sure to Sell Safety, Too

Your rural lifestyle visitors may have little or no experience in operating farm equipment. And while their knowledge of farming operations is limited, their desire is incredible. And they enter your store seeking answers from you — the expert.
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Dealer Profile: Mid-State Equipment

Fresh Ideas Bring Customers in the Door

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.
Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.
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Dealers See Solid Prospects for Rural Lifestyle Markets

Despite a tough housing market, rural lifestyle equipment dealers remain optimistic about the potential for a good year for sales to hobby farmers and large property owners.
Despite a tough housing market, rural lifestyle equipment dealers remain optimistic about the potential for a good year for sales to hobby farmers and large property owners.
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