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The Big Picture

Why Are So Many Employees Disengaged?

The answer most often lies in managerial relationships. A recent national study by Dale Carnegie Training placed the number of "fully engaged" employees at 29%, and "disengaged" employees at 26% meaning nearly three-quarters of employees are not fully engaged (aka productive).
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Notable and Quotable: Dealers Maintain Positive Outlook for 2013.

Based on the results of the survey conducted by Rural Lifestyle Dealer in late November and December, nearly 90% (89.7%) of dealers serving the rural lifestyle equipment market believe their total revenues will be as good as or better than what they saw in 2012. Only 10.2% of survey respondents expect revenues to decline in 2013 vs. 2012.
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Rural Lifestyle Dealer Exclusive Manufacturer Viewpoint: Zetor North America

Zetor’s Re-Launch Promises Simple, Hard-Working Tractors for Customers, Better Support for Dealers
Gary Bogart, general manager of Zetor North America, doesn't underplay the challenges Zetor faces in re-introducing its brand and reinvigorating its dealer network. However, in this exclusive interview with Rural Lifestyle Dealer, he shares how the company is making changes at the management, equipment and dealer levels to help Zetor grow.
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How to Sell

How to Grow Your Off-Season Service Business

Discounts, free pick-up and delivery, and on-farm visits help dealers promote seasonal service packages.
That first warm day in the spring is usually what sets off the spring rush. After that last lawn mowing in the fall, your rural lifestyle customers have stowed their mowers in the shed and shut the door for the winter.
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