Lending to small businesses in the United States sagged in March, supporting the view that economic growth is headed for a further slowdown in coming months.

In the twelve years since New Holland and Case merged to form CNH Global under the Fiat Industrial family, the New Holland brand has struggled to keep a foothold in some of the markets that it had once dominated in North America.

Related Topics: Managing OPEN Forum Message Affordably Build Your Brand FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business. Learn more Featured Response The customer may not always be right, but the Bruce Walker View all comments Just how pervasive is the cliche "the customer is always right" in business? Well, a quick Google search reveals more than 3 million matching Web pages containing that exact phrase. If you buy into the the "wisdom of the crowds," you're probably wondering why in the world only your business ended up with a lot of "wrong" customers.

All of the leaders we studied are inventors to some degree. They generate ideas or they strongly direct an invention process that is more than just innovation.

Think of a conversation where you're the only one talking. You have great things to share and the other person might be interested for a while. We have one-sided conversations all the time in marketing

While equipment dealers typically sell trailers as a sideline, rural lifestylers who buy a lot of machinery consider them primary equipment.

Communication expert Ellen LaRose outlines common obstacles you may be facing right now -- and strategies for overcoming them.

This expert bow hunter created an online hunting community, using a variety of equipment to develop a 310-acre whitetail deer habitat.

Blog, short for web log, is a communication tool that takes strategy, time and creativity. Done right, that time and effort can result in big benefits to your dealership.

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.