Marketing through mobile technology takes shape in a mobile website or mobile applications. A mobile website is a version of a company's website that has been optimized for easier reading and viewing on smartphones.
With the passing of my dear friend Stephen R. Covey, I have been taking some time to consider many of the greatest business leaders who are wielding strong influence on the business world we live in today.
What does this shift in technology mean for you and your dealership? Bob Dieterle, senior vice president and general manager of SmartOnline, a mobile technology company, weighs in on how consumers use mobile technology to interact with companies and how companies can leverage the tools.
It ranks among the least appealing but most important management duties: conducting tough talks with employees. Bosses are required to hold people accountable, let them know what's expected of them, and keep them informed even when the news isn't good.
Many of your customers have made the lifestyle choice to buy property in the country and move back to the land. And your dealership has successfully helped them buy and service the equipment they need to manage their property. But would you be able to lend a hand if they pulled up to your dealership with a baby goat in the backseat of their car?
Reps from across the country recently converged on the Marriot Hotel & Convention Center just outside Montgomery, Ala. for Bush Hog's 58th annual national sales meeting. This year's meeting had a slightly different flavor: Day one was a joint meeting with sales reps from sister company Rhino for product and sales training on the Quicke line of loaders.
How many times each month do you get asked for a donation of money, products or services? Plenty, I'm sure. And, I'm also sure you give gladly. What if that donation could do more? What if the steer you bought at the 4-H auction could lead to increased revenues or smarter, happier employees? One expert says it can -- and should.
New Coke. The Segway. Apple's Lisa computer. If you've ever felt bad about your small-business's flops, those big-business flops should cheer you up. But were these missteps really failures?
"Neighbor to Neighbor"? is more than just a marketing tagline for Faivre Implement, a John Deere dealership with two Wisconsin locations: Stevens Point and Westfield. It is the philosophy behind the dealership's ambitious communication initiative: Neighbors magazine.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.