Features

Communicate with Customers: Cut the Wires: Mobile Technology's Growth, Opportunities for Dealers

What does this shift in technology mean for you and your dealership? Bob Dieterle, senior vice president and general manager of SmartOnline, a mobile technology company, weighs in on how consumers use mobile technology to interact with companies and how companies can leverage the tools.
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How to Sell

Handling Animal Feed Adds Another Dimension to Equipment Sales

Selling animal feed as a diversification strategy gives customers reasons to return often to your dealership.
Many of your customers have made the lifestyle choice to buy property in the country and move back to the land. And your dealership has successfully helped them buy and service the equipment they need to manage their property. But would you be able to lend a hand if they pulled up to your dealership with a baby goat in the backseat of their car?
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Bush Hog Hosts 58th Annual National Sales Meeting

Reps from across the country recently converged on the Marriot Hotel & Convention Center just outside Montgomery, Ala. for Bush Hog's 58th annual national sales meeting. This year's meeting had a slightly different flavor: Day one was a joint meeting with sales reps from sister company Rhino for product and sales training on the Quicke line of loaders.
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Not What You Say, But What You Do: Strengthen Your Dealership with Community Giving

How many times each month do you get asked for a donation of money, products or services? Plenty, I'm sure. And, I'm also sure you give gladly. What if that donation could do more? What if the steer you bought at the 4-H auction could lead to increased revenues or smarter, happier employees? One expert says it can -- and should.
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