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July 2022 Tractor Sales Analysis

Retail Sales of Compact Tractors Remain Weak

By Charlie Glass posted on August 11, 2022 | Posted in Data & Forecasts
Inflation in the U.S. general economy is now above 9% and that has caused many consumers to curtail much of their discretionary spending as they purchase the essentials for daily living.100+ horsepower tractors retail sales exceeded our monthly forecast but were only 3.5% above our year to date forecast.
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Key steps in the diversity journey
Part 3: Diversity & Inclusion

3 Ways Your Dealership Can Benefit from Diversity & Inclusion

Diversity & Inclusion can bring a new segment of customers that may be unaware of you to your dealership, but it takes commitment from the entire organization to make it happen — starting at the top.
By Cleo Franklin posted on April 5, 2022 | Posted in Best Practices, Rural Lifestyle Market
In the last two articles, we shared the business case for diversity and outlined three reasons why it matters. We talked about the changing growth dynamics in rural areas. Including the numerous financial and growth business benefits for your dealerships, and the driving force and the undeniable influence of the next generation of Millennial and Gen Z customers.
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Change in Rural Population of Color 2010-2020
Part 2: Diversity & Inclusion

3 Reasons Why Diversity & Inclusion Should Matter to Your Dealership

Rural diversity is increasing and diversity and inclusion help target critical growth segments like millennials and Gen Z.
By Cleo Franklin posted on April 1, 2022 | Posted in Best Practices, Rural Lifestyle Market
No matter where your dealership is located, in an urban area, whether it's on the outskirts of town where the city ends and the country begins, or in rural markets, these areas are becoming more and more increasingly diverse.
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Diversity & Inclusion are different
Part 1: Diversity & Inclusion

Why Diversity & Inclusion Matter to Your Dealership

Part 1 of this 3-part series, dispels 5 common myths surrounding diversity and inclusion.
By Cleo Franklin posted on March 31, 2022 | Posted in Best Practices, Rural Lifestyle Market
More and more companies have become hyper-aware that being diverse and inclusive isn’t just a fleeting trend or an initiative to aspire to someday. It is a core competency that demands real attention, as there are tremendous benefits derived from businesses and organizations that embrace diversity and inclusion.
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2022 Rural Lifestyle Dealer Business Trends & Outlook

Uncertainty Cracks Dealer Optimism

Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.
By Gregg Wartgow posted on March 5, 2022 | Posted in Data & Forecasts

According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year. 


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Big Picture

What Can Your Business Do to Retain Employees?

‘Recognize strong work performance’
February 4, 2022 | Posted in Best Practices

With unemployment rates at a historical low nationally, a big question looms: how do businesses retain their staff? Dr. Trish Petak, Kansas Wesleyan University’s Associate Professor of Business and Accounting, offers a simple answer.


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RLD 5 Questions With

5 Questions with Viren Popli of Mahindra

Viren Popli, President and CEO of Mahindra, shares his thoughts on how the Covid-19 pandemic has impacted business, supply chains, human resources, and more.
By Sarah Hill posted on November 24, 2021 | Posted in Manufacturer News, Rural Lifestyle Market

In this installment of the 5 Questions With... series, we sat down with Viren Popli, President and CEO of Mahindra Ag and Mahindra Automotive North America. Mahindra sells tractors and SxSs at more than 500 dealerships. We got Popli’s thoughts on how the COVID-19 pandemic has impacted business, supply chains, human resources, and more. 


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Top Directory Listings
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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