Todd Foltz

Todd Foltz is senior public relations account executive at Osborn Barr, an agriculture-focused, full-service marketing agency. He supports the Equipment, Outdoor and Rural Lifestyle Group, providing marketing solutions for some of agriculture’s largest machinery, tire and building companies. He has spent more than 15 years writing about agriculture and advising agricultural companies on marketing.

Articles

ARTICLES

Marketing Matters: How to Choose the Most Effective Spring Ad Mix

By Todd Foltz posted on May 19, 2014 | Posted in Best Practices

The turning of the seasons pro- vides a perfect advertising and marketing opportunity for rural lifestyle equipment dealers. This time of year is an optimal time to encourage people to think about outdoor activi- ties. But what's the best way to reach new -- and existing -- customers?

Marketing Matters

Conduct Market Research without Breaking the Bank

By Todd Foltz posted on October 21, 2013 | Posted in Rural Lifestyle Market

The old saying is the customer is always right. It's supposed to mean that you should hone your customer service practices.

Marketing Matters: Make Your Dealership Vital

By Todd Foltz posted on August 1, 2013 | Posted in Dealership Marketing

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.

Marketing Matters: Optimize Your Online Presence

By Todd Foltz posted on February 7, 2013 | Posted in Rural Lifestyle Market

According to the 2011 National Assn. of Realtors Profile of Home Buyers and Sellers, 88% of home buyers use the Internet to find a home. If that many people are looking at major purchases online, chances are they're researching outdoor equipment as well.

Marketing Matters: Dos and Don'ts at Trade Shows

By Todd Foltz posted on October 11, 2012 | Posted in Best Practices

Planning a trade show is like planning a wedding, only without all the fun dynamics of the in-laws, family and friends. What the two events share, however, is potential, both in rewards and misfortunes. With a little planning, you can greatly improve your chances for rewards at your next trade show. For most weddings, the guests make the day. The same goes for a trade show. Early promotion of your participation to registered attendees or prospects and customers in the area can increase attendance at your exhibit. Once the show starts, your job is to make sure you attract attendees and reward them by providing the attention, product knowledge and service they won't get at any other exhibit. Here are a few basic ways to do that:

Marketing Matters

Facebook Delivers New Reasons for Dealerships to 'Like' It for Business

New timeline, insights, training and other tools help dealerships talk to customers.

By Todd Foltz posted on July 11, 2012 | Posted in Dealership Marketing

Whether you're one of the 900 million people using Facebook to communicate with family, friends and brands or already have a page for your dealership, new refinements by the social networking site make it even easier to communicate with customers.

Marketing Matters: Pay Attention to CSAs ASAP

By Todd Foltz posted on October 6, 2011 | Posted in Dealership Marketing

Industry reports show that many production farms are getting larger and the major equipment manufacturers are keeping pace with bigger, more muscular equipment. But another farm segment also is on the rise, the rural lifestyle market, and in particular Community Supported Agriculture (CSA).

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.