Articles Tagged with ''customers''

The Big Picture

The Popular Advice That Could Kill Your Business

Small-business owners get unsolicited advice everyday. Some of it can be very helpful, some of it is better off ignored. If you hear any of the "words of wisdom" listed below, our advice to you is to smile, say thank you, and move on.
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Marketing Matters: Make Your Dealership Vital

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.
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Make Sure to Sell Safety

Your rural lifestyle visitors may have little or no experience in operating farm equipment. And while their knowledge of farming operations is limited, their desire is incredible. And they enter your store seeking answers from you the expert.
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Fencing

How To Sell: On the Fence About Fencing?

Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.
Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.
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The Big Picture

10 Dumb Sales Tactics to Avoid

In the year or so since I've been writing for Inc.com, I've received several hundred emails from readers asking for assistance and advice. From this experience, I've observed that the following 10 basic selling errors are surprisingly common.
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