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Articles Tagged with ''customers''

On the Fence About Fencing?

By Cat Poland posted on June 16, 2014 | Posted in Niche Markets

Some equipment dealerships are seeing an increase in fencing demand as farms are being split up and sold, and rural lifestylers are setting up homesteads on smaller pieces of acreage. Despite the demand, this product isn't found in every dealership, or even many dealerships, and for good reason: Price. It's often difficult, if not impossible, for dealerships to compete with big box stores. However, some dealerships have found success with this niche product in spite of the "price-match" mentality.

Marketing Matters: How to Choose the Most Effective Spring Ad Mix

By Todd Foltz posted on May 19, 2014 | Posted in Best Practices

The turning of the seasons pro- vides a perfect advertising and marketing opportunity for rural lifestyle equipment dealers. This time of year is an optimal time to encourage people to think about outdoor activi- ties. But what's the best way to reach new -- and existing -- customers?

Exmark Simplifies Equipment Management with MyExmark.com

May 1, 2014 | Posted in Best Practices

With the launch of MyExmark.com, Exmark has made the process of searching for equipment information dramatically easier.

Hoober Inc. Named Top 10 Dealership By Woods Equipment Co.

April 28, 2014 | Posted in Event Coverage

Hoober Inc., a farm equipment dealer with locations in Pennsylvania, Delaware, Maryland and Virginia, was recently presented with the "Woods Top 10 Dealership Award"? as one of the 10 highest ranked Woods Equipment Company dealerships in the United States and Canada for 2013.

From the Desk of Lynn Woolf

Mining Demographic Data to Uncover Customers

By Lynn Marcinkowski Woolf posted on April 21, 2014 | Posted in Dealership Marketing

As the saying goes, "you can't manage what you can't measure." That's why I found USDA's recently released data on rural population and migration so interesting. The most recent survey indicates our rural lifestyle segment is showing a declining population. Here are a few highlights from the report.

Notable and Quotable

Making Customers Feel Comfortable

April 21, 2014 | Posted in Dealership Marketing

"We want our customers to feel comfortable enough to ask our salespeople anything." Bill Clark, Great Plains Kubota

Season To Season: Rigg's Outdoor Power Equipment

Customer Service is King for Rural Lifestyle Dealers

By Kim Schmidt posted on April 15, 2014 | Posted in Best Practices, Dealership Marketing

Don White, store manager at Rigg's Outdoor Power Equipment in Lafayette, Ind., talks about the importance of the customer. In a past position, White worked at a car dealership and he uses those experiences to ensure his staff is catering to the specific needs of each customer.

The Big Picture

Marketing Lessons From a Garage Sale

April 7, 2014 | Posted in Dealership Marketing

Source: Steve McKee, Bloomberg Businessweek

As commerce becomes increasingly digitized and customers become increasingly sophisticated, I spend plenty of hours trying to get my business clients to understand which marketing strategies make sense for them. My wife and I hosted a good old-fashioned garage sale over a recent long weekend, and I was amazed and amused at the lessons I relearned. They're easy to forget these days. Here's a handful:

Exmark Launches Consumer Referral Program

April 2, 2014 | Posted in Dealership Marketing

Exmark has launched a new Referral Program targeted at its farm and acreage customers. The new program launched in March, and runs through the end of 2014. Exmark Director of Marketing, Daryn Walters, said the new program makes it easy for existing non-commercial customers to share their recommendation of the Exmark brand.

Industry Q&A

Strategies for increasing productivity and profitability

January 30, 2014 | Posted in Best Practices

What is one thing you've done recently that has helped you be more efficient, productive and profitable?

Current Issue

Rural Lifestyle Dealer

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Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.