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From the Field

Use the Tools Your Customers Use

By Michael Ellis posted on April 13, 2012 | Posted in Dealership Marketing

When was the last time you opened up a phonebook to search for a store, restaurant or place of business that you were trying to reach or wanted to visit? I couldn't even tell you the last time I did.

How to Beat These Top Three Communication Obstacles

By Lynn Marcinkowski Woolf posted on April 13, 2012 | Posted in Best Practices

Communication expert Ellen LaRose outlines common obstacles you may be facing right now -- and strategies for overcoming them.

Kansas Dealer Turns Over Reins to High School Students for a Day

March 21, 2012 | Posted in Rural Lifestyle Market

Orscheln Farm & Home and Field Trip Factory today announced that the winner of the 2020: An Entrepreneurial Odyssey Business Plan Contest is Mrs. Shanna Evans Entrepreneurship 2 class, from Olathe East High School. For its prize, the class will have the opportunity to become business leaders for a day and run the local Orscheln Farm & Home store, located at 1160 W. Amity St., Louisburg KS, on Tuesday, March 27.

Parts & Service: Your Competitive Advantage

By Dan Kirkpatrick posted on March 16, 2012 | Posted in Niche Markets

For many rural lifestyle customers, equipment is a double-edged sword. While they like the idea of using equipment to tackle tough tasks around their property, the reality of actually operating and owning machines is often daunting.

Bandit Industries Adds Bobcat Dealer in Chicagoland Area

March 15, 2012 | Posted in Rural Lifestyle Market

Bandit Industries is pleased to welcome Atlas Bobcat as the newest Bandit authorized dealer. Atlas Bobcat is a full service dealer with five locations, serving Bandit customers in Chicago as well as all of northern Illinois and extreme northwest Indiana.

Have Your Customer's Buying Habits Changed?

February 10, 2012 | Posted in Manufacturer News

With a constantly changing and evolving marketplace, in the 2012 survey we asked "Have the shopping habits of your rural lifestyle customers changed in the past three years? If so, what's changed?"

Getting in the Ring with Big Box Stores

February 6, 2012 | Posted in Dealer News

With box stores spreading like wildfire, many dealers are managing to overcome the mega-store onslaught, even benefiting from it.

Cracking the Marketing Code

January 27, 2012 | Posted in Rural Lifestyle Market

Source: By Michael Turley & Dan Kirkpatrick

Understanding what makes your rural lifestyler customers tick will lead you to an up-tick in equipment and attachment sales

Caterpillar Reports Sales & Profit for Q4 and Full-Year 2011

January 26, 2012 | Posted in Manufacturer News

Driven by outstanding execution and stronger global demand, Caterpillar Inc. (NYSE: CAT) delivered record-breaking 2011 sales and revenues of $60.138 billion, an increase of 41 percent from $42.588 billion in 2010. Profit in 2011 was $4.928 billion, an increase of 83 percent from $2.700 billion in 2010. Profit per share of $7.40 was up 78 percent from $4.15 in 2010. Excluding the impact of the acquisition of Bucyrus International, Inc. (Bucyrus), 2011 profit was $7.79 per share, up 88 percent from a year ago.

Bandit Industries Adds Dealers in Midwest, South

December 1, 2011 | Posted in Manufacturer News

Bandit Industries is proud to announce two new dealers that bring an incredible 172 years of combined experience to residents of Illinois, Tennessee, Mississippi and Arkansas.

Current Issue

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Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.