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How to Sell

How to Grow Your Off-Season Service Business

Discounts, free pick-up and delivery, and on-farm visits help dealers promote seasonal service packages.

By Leslie Shalabi posted on February 7, 2013 | Posted in Niche Markets

That first warm day in the spring is usually what sets off the spring rush. After that last lawn mowing in the fall, your rural lifestyle customers have stowed their mowers in the shed and shut the door for the winter.

Selling the Rural Lifestyler: Selling to Your Budget-Conscious Shoppers

By Rodney Miller posted on February 7, 2013 | Posted in Best Practices

One of our greatest challenges in sales is trying to sell a large-ticket item to a budget-conscious buyer or one who had no idea of the price they would have to pay. How can you move that customer from "sticker shock"? into acceptance and finally on to making a purchase? Be prepared. This almost always takes more than one visit.

Industry Q&A: Attracting and Retaining Customers

February 7, 2013 | Posted in Dealership Marketing

How does your dealership attract and retain its customers? Here's how readers responded to the question in Rural Lifestyle Dealer's 2013 Dealer Business Trends & Outlook survey.

From the Archives

What Dealers Can Learn from Tractor Supply

Value pricing, relevant products and hiring customers are some of the secrets to Tractor Supply's success.

By Lynn Marcinkowski Woolf posted on February 6, 2013 | Posted in Best Practices

Value pricing, relevant products and hiring customers are some of the secrets to Tractor Supply's success.

Riesterer & Schnell Purchases Faivre Implement

January 11, 2013 | Posted in Dealer News

Riesterer & Schnell, a John Deere dealership group with several locations in Eastern, Northeastern and now Central Wisconsin, purchased Faivre Implement's two John Deere dealerships in Stevens Point and Westfield, effective January 2, 2013.

Dealer to Dealer Question

How does your dealership attract and retain its customers?

January 8, 2013 | Posted in Rural Lifestyle Market

Question: How does your dealership attract and retain its customers?

Roll Out Your Dealership's New Model Year

By Lynn Marcinkowski Woolf posted on December 30, 2012 | Posted in Best Practices

Welcome to 2013 and the chance for a fresh start for your dealership. Why not make it official and use the New Year as a reason to re-introduce your dealership to your customers?

John Deere Introduces New HX6 and HX7 Rotary Cutters

November 2, 2012 | Posted in Product Innovations

To provide customers with more finely chopped vegetation and easier maintenance, John Deere introduces the HX6 and HX7 Rotary Cutters. These machines offer new features such as a deeper cutting chamber and double-deck design that improve overall performance. These two rotary cutters replace the JD609 and JD709 machines and deliver heavy-duty mowing performance whether it's for after-harvest crop leveling or roadside grooming.

VP Announces Plan to Shake Up Small Engine Fuel Category

October 30, 2012 | Posted in Product Innovations

VP Racing Fuels, Inc. announced at last week's GIE+EXPO show a plan to shake up the OPE fuel category, starting with its new advanced formula broad spectrum "VP Small Engine Fuel"? According to Steve Burns, VP's CEO and Director of R&D, VP is uniquely positioned to lead the small engine fuel category with a plan that spans all relevant issues including:

Exmark Donates $25,000 to Freeman Public Schools for New Playground

July 14, 2012 | Posted in Dealer News

Children in this small town 20 miles northeast of Beatrice have a new place to play, thanks to a $25,000 donation from Exmark and their employees who installed colorful, new playground equipment July 3.

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Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.