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Articles Tagged with ''customers''

Industry Insiders Sound Off on '#1 Ally' Editorial

By Lynn Marcinkowski Woolf posted on January 29, 2015 | Posted in Best Practices

Dealers are continuing the discussion about how customers can be allies for dealers against big box competition in a Linkedin group for Outdoor Power Equipment and Suppliers.

Exmark Introduces Redesigned Website, Enhanced User Experience

January 26, 2015 | Posted in Manufacturer News

With an eye toward giving customers more valuable information and easier navigation, Exmark recently launched its new website, at Exmark.com.

Nominations Open for Dealership of the Year

January 26, 2015 | Posted in Dealer News

Rural Lifestyle Dealer is sponsoring its "Dealership of the Year"? program to recognize North America's best rural lifestyle dealer.

From the Field: Customer Service that Loses Business

By Lynn Marcinkowski Woolf posted on January 13, 2015 | Posted in Dealership Marketing

Dealers struggle to balance business reality with a customer who expects their repair to be a priority, no matter if it's the first time in the dealership or if their equipment should really be scrapped.

From the Field: Competing for Budget Dollars

By Lynn Marcinkowski Woolf posted on November 3, 2014 | Posted in Best Practices

The justification for a large purchase today is not whether someone can afford it, but whether they can afford the monthly payment. That means you are competing against anyone vying for your customer's monthly budget dollars, especially car or pickup payments.

The Big Picture

Even Small Negotiations Require Preparation and Creativity

September 8, 2014 | Posted in Best Practices

Source: Jeff Weiss, Harvard Business Review Blog

Whether you're aware of it or not, you're negotiating all the time. When you ask your boss for more resources, agree with a vendor on a price, deliver a performance evaluation, convince a business partner to join forces with your company, or even when you decide with your spouse where to go on your next vacation, you're taking a potentially conflict-filled conversation and working toward a joint solution.

From the Desk of Lynn Woolf

'Better Prices at Big Box Stores A Myth'

By Lynn Marcinkowski Woolf posted on August 25, 2014 | Posted in Dealership Marketing

That's what Mike McCrate, owner of Tulsa New Holland of Tulsa, Okla., says on his website. His dealership is celebrating 31 years in business. Today, he faces competition from Home Depot, Lowe's and Tractor Supply - but he's not worried about it. He believes his service philosophy helps him beat big box prices and he uses that service philosophy to compete head on with lower up-front prices.

Mahindra Launches New Ad Campaign

August 20, 2014 | Posted in Rural Lifestyle Market

Recognizing that owning land and rural living brings its own set of challenges and rewards, Mahindra USA is launching a new advertising campaign celebrating this unique lifestyle and the generations of people that are called to it.

From the Desk of Lynn Woolf

The Right Way to Apologize

By Lynn Marcinkowski Woolf posted on August 11, 2014 | Posted in Dealership Marketing

Mistakes in business are unavoidable. At times, your dealership may under deliver, overpromise, recommend the wrong kind of equipment or, for whatever reason, be less professional than you would like. Combine that with situations out of your control, such as delayed parts delivery or manufacturer errors, and there is the constant potential to make mistakes. Then what?

Marketing Matters: Could I Have Your Number?

Your system for collecting customer data is more valuable when you leverage that data to connect with your customer.

By Kelsey McCracken posted on July 29, 2014 | Posted in Dealership Marketing

Your system for collecting customer data is more valuable when you leverage that data to connect with your customer.

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Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.