Dealers says they are increasing the amount they spend on digital marketing and that digital marketing doesn't bring success on its own, but requires a targeted, content-driven approach.
Bart Sherwood, owner of Sherwood Tractor, shares what they strive for and are achieving for sales revenues, margin, return on assets and absorption rate.
Richard Johnson, owner of J5 Tractors of Texas, has been a Mahindra dealer since 1999 and chair of Mahindra North America’s Dealer Advisory Council since 2015.
Mani Iyer resigned in October after serving as President & CEO of Mahindra North America
since 2009. He talks freely with Rural Lifestyle Dealer about the company’s fast growth, what he might have done differently and offers advice for dealers about moving forward.
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Doug Vahrenberg, Lee Parish and Ben Garton.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.