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Articles by Lynn Marcinkowski Woolf

President Trump Signs $2.2 Trillion Stimulus Bill

By Lynn Marcinkowski Woolf posted on March 27, 2020 | Posted in Dealer News

President Donald Trump signed a $2.2 trillion economic rescue package into law Friday, after swift and near-unanimous action by Congress to aid the nation during the deepening COVID-19 epidemic.

Wells Fargo CDF Offers Accommodations to Dealers

By Lynn Marcinkowski Woolf posted on March 26, 2020 | Posted in Dealer News

The company is making short-term accommodations to its financing programs in response to the COVID-19 pandemic.

Find COVID-19 Resources, News Updates Here

By Lynn Marcinkowski Woolf posted on March 25, 2020 | Posted in Best Practices, Safety Resources

Rural Lifestyle Dealer is providing ongoing resources to help you cope with COVID-19. Continue to watch our eBrief newsletter for updated information and this new link on our home page provides easy access to the information.

What You Need to Know About Illegal Tampering & the Right to Repair Movement

By Lizzi Lovdal and Lynn Marcinkowski Woolf posted on March 24, 2020 | Posted in Dealer News, Best Practices

Illegal tampering by customers, such as engine “chipping” or tuning, has legal and financial repercussions for dealers.

Overcoming These 5 Fears of Outside Sales Calls

By Lynn Marcinkowski Woolf posted on March 23, 2020 | Posted in Best Practices, Dealership Marketing

In this Q&A with Rural Lifestyle Dealer, sales coach Greg Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming fears that may be holding you back.

Claiming the Title of 'Zero-Turn HQ'

By Lynn Marcinkowski Woolf posted on March 10, 2020 | Posted in Dealership Marketing

Tractor Supply continues to take over your branding. They recently sent out news announcing the company as the “Zero Turn HQ” now that Toro mowers are available, which join their lineup of Cub Cadet and Bad Boy Mowers.

Briggs & Stratton to Sell Turf Lines, Accelerate Growth in Other Areas

By Lynn Marcinkowski Woolf posted on March 6, 2020 | Posted in Manufacturer News, Niche Markets, Rural Lifestyle Market

Company also plans to sell its pressure washer and portable generators business; increase focus on commercial engines and battery-powered products; and increase its dealer network for residential standby power products.

Dealer Business Trends & Outlook

How Dealers are Expanding their Lineups

By Lynn Marcinkowski Woolf posted on March 5, 2020 | Posted in Data & Forecasts

Zero-turn mowers top the list of product lines dealers will be adding, with about 35% adding the equipment in 2020, according to Rural Lifestyle Dealer's Business Trends & Outlook Report. See what categories round out the top 5.

Developing Social Branding & Social IQ

By Lynn Marcinkowski Woolf posted on February 19, 2020 | Posted in Dealership Marketing

Chad Inman, known on Facebook as “Burnip’s Chad,” defines his own approach to inside rural equipment sales. He’s one of several salespeople at Burnip’s Equipment who have set up dealership/personal branded Facebook pages.

Seeking Your Feedback on Briggs & Stratton’s Repositioning Plans

By Lynn Marcinkowski Woolf posted on February 18, 2020 | Posted in Manufacturer News

Briggs & Stratton is now in a multi-week planning period to finalize steps in the company’s repositioning plan. What would you like to see from Briggs & Stratton?

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.