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Articles by Lynn Marcinkowski Woolf

From the Desk of Lynn Woolf

Your Dealership Culture

By Lynn Marcinkowski Woolf posted on June 4, 2012

Dealerships have an energy and optimism when the countryside greens up -- which can wane as the temperatures rises. This is especially true for rural lifestyle dealers who also serve farmers rushing to finish spring planting or harvest summer grains.

Dealership Reaches Out to Customers with Its Own Magazine

By Lynn Marcinkowski Woolf posted on May 24, 2012 | Posted in Dealership Marketing

"Neighbor to Neighbor"? is more than just a marketing tagline for Faivre Implement, a John Deere dealership with two Wisconsin locations: Stevens Point and Westfield. It is the philosophy behind the dealership's ambitious communication initiative: Neighbors magazine.

From the Desk of Lynn Woolf

Your Turn to Weigh in on USDA Loans to AGCO, Others

By Lynn Marcinkowski Woolf posted on May 18, 2012

USDA Rural Development and Federated REA recently awarded a $740,000 no-interest loan (for up to 10 years) to AGCO. The loan is for a major expansion project nearing completion on AGCOâ€™s Jackson, Minn., campus.

Communicating with Customers

Storytelling to Win Over Customers

By Lynn Marcinkowski Woolf posted on April 19, 2012 | Posted in Dealership Marketing

Think of a conversation where you're the only one talking. You have great things to share and the other person might be interested for a while. We have one-sided conversations all the time in marketing

How to Beat These Top Three Communication Obstacles

By Lynn Marcinkowski Woolf posted on April 13, 2012 | Posted in Best Practices

Communication expert Ellen LaRose outlines common obstacles you may be facing right now -- and strategies for overcoming them.

Rural Lifestyle Dealer Magazine Names Lynn Woolf as Managing Editor

By Lynn Marcinkowski Woolf posted on April 9, 2012 | Posted in Rural Lifestyle Market

The agriculture division of Lessiter Publications has named Lynn Woolf as managing editor for Rural Lifestyle Dealer magazine. Rural Lifestyle Dealer provides information, tools and business strategies for hobby farmers, agri-businesses, large estate owners, landscape and light construction contractors and more.

What Rural Lifestylers Want from You

Your Next Customer Segment: Hunters

This expert bow hunter created an online hunting community, using a variety of equipment to develop a 310-acre whitetail deer habitat.

By Lynn Marcinkowski Woolf posted on April 6, 2012 | Posted in Rural Lifestyle Market

This expert bow hunter created an online hunting community, using a variety of equipment to develop a 310-acre whitetail deer habitat.

Blog This Way: Howard Brothers' Blog Builds Dealership's Online Reputation

By Lynn Marcinkowski Woolf posted on March 12, 2012 | Posted in Dealership Marketing

Blog, short for web log, is a communication tool that takes strategy, time and creativity. Done right, that time and effort can result in big benefits to your dealership.

Launching Your Social Media Program: 10 Must-Do Steps

By Lynn Marcinkowski Woolf posted on November 28, 2011 | Posted in Dealership Marketing

Social media is changing how we talk to our customers and how our customers talk to --Sara Steever and about us. The tools offer tremendous opportunities for your dealership, are fairly easy to use, and many are even free. In fact, you could begin posting updates on Facebook, sending tweets on Twitter and writing blogs today.

Social Media is Changing the Conversation

By Lynn Marcinkowski Woolf posted on September 27, 2011 | Posted in Product Innovations

Social media is changing how we talk to our customers and how our customers talk to — and about — us.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.