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Articles by Lynn Marcinkowski Woolf

Are You Our 2013 Dealership of the Year?

By Lynn Marcinkowski Woolf posted on January 11, 2013 | Posted in Best Practices

Nominations are open for our seventh annual Dealership of the Year. Here's why you deserve that honor and why you should seek it out.

Roll Out Your Dealership's New Model Year

By Lynn Marcinkowski Woolf posted on December 30, 2012 | Posted in Best Practices

Welcome to 2013 and the chance for a fresh start for your dealership. Why not make it official and use the New Year as a reason to re-introduce your dealership to your customers?

How Successful Dealers Weathered the Extremes of 2012

By Lynn Marcinkowski Woolf posted on December 14, 2012 | Posted in Rural Lifestyle Market

When 2012 was brand new, I don't think many would have predicted a year of such extremes.

Achieve Your Goals by Sharing Financial Metrics With Your Entire Team

By Lynn Marcinkowski Woolf posted on December 14, 2012 | Posted in Best Practices

Jim Mayfield, president of Rainbow Ag, says he has been able to achieve three consecutive years of record sales and profitability for his California-based dealership by following a formula familiar to business owners.

Turn to Your Peer Dealers for Business Advice

By Lynn Marcinkowski Woolf posted on November 30, 2012 | Posted in Best Practices

Trade shows, dealer meetings, and manufacturer training schools are excellent ways to network and share ideas. But, would you bring along your balance sheet to get feedback from fellow dealers?

Communicate: Don't Dread Employee Meetings: Five Strategies to Increase Productivity

By Lynn Marcinkowski Woolf posted on November 19, 2012 | Posted in Best Practices

Executive Coach Monte Wyatt describes a bad employee meeting this way: "When people just meet and never decide anything. Or, every time we meet, we listen to people complain." Sound familiar? We've all been to employee meetings that are all talk and no action. We may be guilty of leading a few of those meetings ourselves. Let's make a pact. Starting today, no more employee meetings that waste time and get nothing done. Here are five strategies from Wyatt to make that promise a reality.

Outdoor Power Equipment Institute to Spearhead Campaign to Educate Consumers About E-15

By Lynn Marcinkowski Woolf posted on November 5, 2012 | Posted in Product Innovations

The Outdoor Power Equipment Institute (OPEI) is leading the path to develop an advisory task force to initiate a public relations campaign to warn consumers regarding fuel with 15% ethanol (E15). The committee will include OPEI member companies.

From the Desk of Lynn Woolf

Bobcat Exits Compact Tractor Market

By Lynn Marcinkowski Woolf posted on October 19, 2012

Five years ago, Bobcat described its decision to sell compact tractors as "a move intended to expand its No. 1 market position in compact equipment."? In an exclusive statement to Rural Lifestyle Dealer, Bobcat says it is now not renewing its OEM agreement with Daedong Industrial to market compact tractors under the Bobcat brand.

Power Up Mower Sales with Propane

By Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Product Innovations

Selling propane mowers or converting existing machines is a way to reach a new market of mower customers. Here's what you need to know about propane's benefits, sales obstacles and industry resources.

From the Field

5 Things We've Learned About the Rural Lifestyle Market

By Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Rural Lifestyle Market

This year, Rural Lifestyle Dealer marks its fifth year of publishing. We are proud to have been chronicling the rural lifestyle market from its early stages. People have credited us for bringing the term "rural lifestyle"? into the vernacular of dealers and manufacturers. We knew then and we know now: Dealers have questions about how to serve rural lifestyle customers, and Rural Lifestyle Dealer provides strategies to succeed.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.