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Articles by Lynn Marcinkowski Woolf

From the Desk of Lynn Woolf

Best Salesperson Ever

By Lynn Marcinkowski Woolf posted on August 13, 2012 | Posted in Manufacturer News
"What's your title?"? I asked someone I interviewed recently. "Best salesperson ever,"? she answered, then paused and laughed. Based on conversations with her and one of her rural lifestyle customers, I believe her. They have years of tractor, mower, attachment and power tool purchases together, plus mutual admiration.
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From the Desk of Lynn Woolf

Where Will You Be in Two Years?

By Lynn Marcinkowski Woolf posted on July 27, 2012
Expiration: 6/30/2014. That's the date I need to renew a certificate of mine. The first thought that came to mind: How am I supposed to remember something two years from now? The second thought: Wonder what I'll be doing two years from now?
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Communicate with Customers: Cut the Wires: Mobile Technology's Growth, Opportunities for Dealers

By Lynn Marcinkowski Woolf posted on July 16, 2012 | Posted in Dealership Marketing
Source: http://www.smartonline.com
What does this shift in technology mean for you and your dealership? Bob Dieterle, senior vice president and general manager of SmartOnline, a mobile technology company, weighs in on how consumers use mobile technology to interact with companies and how companies can leverage the tools.
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From the Field

Service as a Code of Business

By Lynn Marcinkowski Woolf posted on July 11, 2012 | Posted in Best Practices
You set yourself apart from the big chains — and from dealer competitors — by the service you provide your rural lifestyle customers. In this issue, we examine the topic of service from two viewpoints: a long-time dealer and a rural lifestyler. The dealer, Rodgers and Sons of Cherry Creek, N.Y., has remained viable in a changing ag industry because of its commitment to service and a willingness to expand into the rural lifestyle sector.
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Rob and Cindi Miles

What Rural Lifestylers Want From You: Be the Best

Rolling M Farm settles for nothing less than first-rate equipment, land and livestock.
By Lynn Marcinkowski Woolf posted on July 11, 2012 | Posted in Rural Lifestyle Market
Rob and Cindi Miles' Rolling M Farm in Logan County, Okla., began with a house and 10 acres. Today, after nearly 20 years of planning, a dedication to quality — and a little luck — the farm is now 170 acres of rolling hills of Bermuda grass and home to cattle and goat herds, horses and working dogs.
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Dealer Profile: Rodgers and Sons

Changing with the Times

Rodgers and Sons adapts to new market, maintains service focus.
By Lynn Marcinkowski Woolf posted on July 11, 2012 | Posted in Niche Markets, Rural Lifestyle Market
Clyde Rodgers, founder and co-owner of Rodgers and Sons, says his Cherry Creek, N.Y., dealership had to adapt to survive during its 25-year history. Some adaptations were by choice; some not. However, they've always worked to stay true to who they are: a small, family dealership that is committed to service.
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Not What You Say, But What You Do: Strengthen Your Dealership with Community Giving

By Lynn Marcinkowski Woolf posted on June 27, 2012 | Posted in Dealership Marketing
How many times each month do you get asked for a donation of money, products or services? Plenty, I'm sure. And, I'm also sure you give gladly. What if that donation could do more? What if the steer you bought at the 4-H auction could lead to increased revenues or smarter, happier employees? One expert says it can -- and should.
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From the Desk of Lynn Woolf

How's 2012 Stacking Up?

By Lynn Marcinkowski Woolf posted on June 18, 2012
We're at the midpoint for 2012 already. Is the year stacking up like you planned or hoped? Last fall, you shared your 2012 projections with us at Rural Lifestyle Dealer. You were optimistic then. Nearly half of North American dealers serving the rural lifestyle market expected revenues to rise this year.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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