Home / Authors / Lynn Marcinkowski Woolf

Articles by Lynn Marcinkowski Woolf

Q&A: Your Feedback on the EDA Dealer-Manufacturer Relations Survey

By Lynn Marcinkowski Woolf posted on June 20, 2018 | Posted in Best Practices

What is your take on this year’s Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey and how your manufacturers performed?

Hear from New Mahindra NA Marketing Vice President Jay Litsey

In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.

By Lynn Marcinkowski Woolf posted on June 19, 2018 | Posted in Manufacturer News

In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.

Commentary

Removing Barriers to Buying

By Lynn Marcinkowski Woolf posted on June 15, 2018 | Posted in Best Practices

How can your in-store experience match other “frictionless” on-line buying scenarios, while keeping the positive attributes of the retail shopping experience?

Q&A: If You Were Starting Over Today…

By Lynn Marcinkowski Woolf posted on June 1, 2018 | Posted in Best Practices

If you were starting a dealership today, what investment would be most critical to your success?

Dealer Profile

Gene's Power Equipment: Growing Through Loyalty

By Lynn Marcinkowski Woolf posted on June 1, 2018 | Posted in Best Practices, Dealership Marketing

Gene's Power Equipment takes advantage of testimonials to promote the dealership and has even established a promotional partnership with one of its customers.

Avoid This Upselling 'Miss' at the Parts Counter

By Lynn Marcinkowski Woolf posted on May 22, 2018 | Posted in Best Practices

Don’t let long lines and hurried customers keep you from upselling and cross selling at your parts counter.

Manufacturer Viewpoint

Greenworks Expands Distribution Nationwide, Now Offering Zero-Turn Mowers

By Lynn Marcinkowski Woolf posted on May 15, 2018 | Posted in Manufacturer News

The company has added five new distributors since the start of the year and is introducing its first battery-powered zero-turn ride-on and stand-on mowers.

Setting Up a Rental Only Store

By Lynn Marcinkowski Woolf posted on May 8, 2018 | Posted in Dealer News, Best Practices, Rural Lifestyle Market

See how Southeastern Equipment Co. set up a rental-only store and the processes they follow to select inventory, build revenues, ensure customer safety and protect themselves from liability.

2018 Spring Digital Edition of Rural Lifestyle Dealer

By Lynn Marcinkowski Woolf posted on May 7, 2018

Read flipbook version

Dealers Rate Customer Loyalty

By Lynn Marcinkowski Woolf posted on April 26, 2018 | Posted in Data & Forecasts

Nearly 60% of dealers say customers have a brand in mind most of the time or almost always when they visit their dealerships, according to Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook Report.

Must Read Free Eguides

Download these helpful knowledge building tools

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.