Articles by Lynn Marcinkowski Woolf

Proven Power Recruits Veterans for Service Team

Proven Power Inc., a Wisconsin-based John Deere dealership, is trying new ways to find employees, including seeking out veterans for their technical expertise as well as those from outside the industry who have a strong customer service background.
Proven Power Inc., a Wisconsin-based John Deere dealership, is trying new ways to find employees, including seeking out veterans for their technical expertise as well as those from outside the industry who have a strong customer service background.
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Try These Dealer-Proven Great Ideas

Rural Lifestyle Dealer is launching this “Great Ideas” series, sharing how dealers are solving issues that nag many others as well. In this kick-off feature, Proven Power, VineTech Equipment and Zimmer Power Equipment have researched, reached out and taken chances on new ways to recruit and retain employees as well as enhance their online reputation. See how they did it and adapt their ideas.
Many dealers say that finding good employees is the issue they are most concerned about and Proven Power Inc. has found another stumbling block along the way — getting people to show up for interviews.
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What Rural Lifestylers Want From you

Landscaping for Whitetails

Michigan hunter grows his deer management business by adding new equipment and developing promotional partnerships with his dealer.
Kasey Thren of Clare, Mich., transitioned from landscaping for people to landscaping for wildlife when he started his deer management business in 2012. He works with Gene's Power Equipment of Coleman, Mich.
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From the Field

Commentary: Reducing Friction

Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?
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