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Industry Q&A

What is the toughest decision you’re facing right now?

August 6, 2015 | Posted in Best Practices

“The toughest decisions we are making right now are based around personnel. Our most important internal investment is our people. This is also the largest part of our expenses, so when sales/margin decrease, you have to ‘right size’ the business and adapt. We have been adjusting our personnel expense to match the market. These are tough decisions when it affects families, friends and the community. This is not the first, nor the last cycle ... it will all work out and we will still be here alongside our customers and communities.”


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Season to Season: Building a Dealership’s Brand — Front to Back

Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.
By John Dobberstein posted on August 6, 2015 | Posted in Best Practices
Equipment dealerships are under more pressure than ever to maximize the electronic end of their business, as they work to turn customer inquiries into sales or find actionable trends within the sales data they collect.
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Dealer Profile

Rainbow Ag: Thriving After Acquisition

Jim Mayfield successfully transitioned the John Deere portion of his Rainbow Ag dealership to Belkorp Ag and is helping establish a new future for himself and both dealerships.
By Lynn Marcinkowski Woolf posted on August 6, 2015 | Posted in Best Practices, Rural Lifestyle Market
Jim Mayfield, president of Rainbow Ag, had a thriving 2-store John Deere dealership in northern California, yet he knew that he would never be the multi-store, multi-million dollar John Deere “dealer of tomorrow.”
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Notable & Quotable

Don't Want To Be a Shoebox

August 3, 2015 | Posted in Best Practices
Sam Zimmerer of Zimmerer Kubota shares sales and service strategies in part two of the Season-to-Season series. The dealership has 5 locations in Texas.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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