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Lynn Woolf
From the Desk of Lynn Woolf

Making Price Almost Irrelevant

By Lynn Marcinkowski Woolf posted on May 18, 2015 | Posted in Best Practices
What if you could talk to a customer about purchasing new equipment and not ever mention price? Unfortunately, that will probably never happen, but there are lots of ways to make price secondary, says Jan Johnson of the Landmark Performance Group.
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Managing the Store

Surviving the New Retail Environment

Add strategies to adapt to the new way customers shop and buy.
By Mike Wiles posted on April 27, 2015 | Posted in Best Practices
The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to say that your competitor’s tractor will pick up 75 more pounds than your brand will. The first instinct is to say, “How is that relevant?” You bite your tongue, smile and say, “You’ve done some serious research, I’m impressed! Their tractor does pick up a little more than ours, but ours is heavier and has a longer warranty. If you need more lift capacity, we could be looking at the next model size in our line.”
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Managing the Store

Surviving the New Retail Environment

Add strategies to adapt to the new way customers shop and buy.
By Mike Wiles posted on April 27, 2015 | Posted in Best Practices
The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to say that your competitor’s tractor will pick up 75 more pounds than your brand will. The first instinct is to say, “How is that relevant?” You bite your tongue, smile and say, “You’ve done some serious research, I’m impressed! Their tractor does pick up a little more than ours, but ours is heavier and has a longer warranty. If you need more lift capacity, we could be looking at the next model size in our line.”
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Marketing Matters: How Secure is Data Your Dealership Collects?

Take precautions to protect customer and employee data.
By Lisa Bocklage posted on April 27, 2015 | Posted in Best Practices, Dealership Marketing
“40 Million Card Accounts Affected by Security Breach at Target” was the alarming headline in December 2013, describing one of the largest data breaches in history. Millions of Target’s customers’ credit and debit cards were compromised and it cost Target over $100 million to rectify. On the heels of this announcement, 2014 didn’t miss a beat on big data breaches. Several corporations fell victim to credit card breaches, including Neiman Marcus, Sally Beauty, Michaels, United Parcel Service, Dairy Queen and Home Depot.
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Zimmerer Kubota

Season to Season: Cracking the Municipal Code

Zimmerer Kubota & Equipment turns little known ‘buy boards’ into a valuable resource for increasing equipment sales and service revenue.
By John Dobberstein posted on April 27, 2015 | Posted in Best Practices, Rural Lifestyle Market
When open spaces in north Texas start “greening up” in March, employees at Zimmerer Kubota & Equipment know it’s time to get ready — and here are some strategies they use to meet seasonal challenges.
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CNY Employees
Dealer Profile

CNY Farm Supply: Diversifying to Beat the Competition

The CNY family of dealerships began by serving the ag market and expanded to serve the complementary segments of power sports, rental and storage.
By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Best Practices, Rural Lifestyle Market
In just 15 years, the Law family of Cortland, N.Y., has built a family of dealerships that includes CNY Farm Supply, CNY Power Sports, CNY Rental and CNY Storage. The dealerships, with their complementary equipment and services, beat the competition by meeting the needs of area farmers, rural lifestylers, homeowners, landscapers and others.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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