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From the Desk of Lynn Woolf

Be an Owner, Not an Employee

By Lynn Marcinkowski Woolf posted on July 20, 2015 | Posted in Best Practices
Rural Lifestyle Dealer recently announced our new partnership with Bob Clements, who is recognized as the premier management consultant for outdoor power equipment, agriculture and power sports dealerships. We’re teaming up with Bob and his company, Bob Clements Intl., to provide real world and “must do” strategies for making your dealership more profitable.
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Notables and Quotables

"Sell To The Next Sale"

July 6, 2015 | Posted in Best Practices
Dave Teigen, account manager and trainer for Jerkins Creative Consulting, shares a 4-step approach to increasing sales in the feature "Upselling Your Way to Higher Revenues."
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Big Picture

Take Charge of IT

By Lynn Marcinkowski Woolf posted on July 6, 2015 | Posted in Best Practices
Do you have a love-hate relationship with the information technology (IT) portion of your business? You love it when your website generates leads, for instance, but hate the time it takes to manage your website, along with social media, your customer relationship management system and on and on.
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Big Picture

Checklist for Better Cash Flow Management

June 22, 2015 | Posted in Best Practices
While investigating methods for improving the financial side of running a business, Rural Lifestyle Dealer has come across a comprehensive checklist of ways to shore up your cash flow management. Rob Martin of Spark Business IQ has compiled such a checklist which we believe will be helpful to anyone looking to maintain a successful and lucrative business.
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Lynn Woolf
From the Desk of Lynn Woolf

Could You Be Replaced?

By Lynn Marcinkowski Woolf posted on June 22, 2015 | Posted in Best Practices
The automotive market is a good one to watch for trends that might impact the rural lifestyle equipment market. Automotive dealers' wide customer base leads them to adopt marketing practices and technology earlier than equipment dealers. Consumers overall are spending an increasing amount of time online, so what's the auto industry doing to evolve its online strategies?
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Attracting Stellar Salespeople
From the Desk of Lynn Woolf

Attracting Stellar Salespeople

By Lynn Marcinkowski Woolf posted on June 8, 2015 | Posted in Best Practices
The selling season is here. Have you “stocked” your sales floor with top-notch salespeople to meet the increased traffic? Based on your responses to our 2015 Dealer Business Trends & Outlook survey, many of you say finding good employees is the issue you’re most concerned about. What steps are you taking to attract and retain good people?
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Managing the Store

Managing What Your Lot Says About You

Simple changes to displays can boost sales.
By Mike Wiles posted on May 20, 2015 | Posted in Best Practices
The next time you drive into your dealership’s lot, pretend you’ve never been there before and just look at the way the inventory is organized. What does your lot say about your business?
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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