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From the Desk of Lynn Woolf

Rural Trend to Watch: Megaregions

By Lynn Marcinkowski Woolf posted on July 29, 2013
Urban sprawl has been influencing rural life for decades. In fact, that sprawl has brought new customers into your dealership and contributed to the rural lifestyle and large property owner segment. Now, policy makers, land developers, planning officials and others are watching another urban/rural development trend: Megaregions. By 2050, there are expected to be 11 megaregions across the U.S.
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From the Desk of Lynn Woolf

Last Impressions Matter, Too

By Lynn Marcinkowski Woolf posted on July 14, 2013
It takes just seconds to make the right first impression and let's say you nail it. Your customers feel welcome and your dealership lot, showroom and team are firing on all cylinders. The problem is that only takes you as far as the first 5 seconds in the sales process. What about the last 5 seconds of interacting with a customer, that last impression, and everything in between?
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From the Desk of Lynn Woolf

Marketing 101: Keep It Simple

June 28, 2013
This equipment lineup on a busy state highway caught my attention. I had to admire the seller’s marketing tactics. For instance, he offered a variety of equipment, from ditch culverts to balers to trailers to boats. The posted prices, from $20 to $2,500, encouraged those driving by to take a closer look. Who doesn’t have $20 in their wallet? And his location at the main intersection of a small town offers potential customers a good place to stop.
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From the Desk of Lynn Woolf

Rural Lifestyle Spreads to the City

June 14, 2013
Earlier this spring, I shared thoughts about a new customer segment called urban ruralists. Urban ruralists are those people who live in the city and grow their own food. I think we need to take that segment one step further, based on what I'm seeing in my own community.
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From the Desk of Lynn Woolf

Make Safety Part of the Sale

By Lynn Marcinkowski Woolf posted on May 31, 2013
If I said this column was about safety would you click away? Well, it is about safety, one of those "I've heard it before"? topics. But, it's also about sales and reputation, so stay with me.
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From the Desk of Lynn Woolf

Are You a Budget Seller?

February 10, 2013
Selling equipment to budget shoppers is always a challenge. How can you provide the best solution to their problems or build relationships when price is the only factor?
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From the Desk of Lynn Woolf

Dealer Takeaways from GIE+Expo

November 5, 2012
Dealer pre-registrations were up more than 20% at the recent GIE+Expo, which featured its first Dealer/Distributor Day. That’s a good sign. With manufacturers able to reach consumers directly in so many new ways, it’s important dealers do whatever they can to claim their rightful spot in the sales cycle.
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From the Desk of Lynn Woolf

Bobcat Exits Compact Tractor Market

By Lynn Marcinkowski Woolf posted on October 19, 2012
Five years ago, Bobcat described its decision to sell compact tractors as "a move intended to expand its No. 1 market position in compact equipment."? In an exclusive statement to Rural Lifestyle Dealer, Bobcat says it is now not renewing its OEM agreement with Daedong Industrial to market compact tractors under the Bobcat brand.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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