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From the Desk of Lynn Woolf

Benefits vs. Problems

June 29, 2012
A marketing friend gave me this advice a few years back: To win a customer, focus on their problems, not your benefits. The rationale: The benefits of your product, company or service matter to you. Their problems matter to them. You matter to them if you solve their problems.
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From the Desk of Lynn Woolf

How's 2012 Stacking Up?

By Lynn Marcinkowski Woolf posted on June 18, 2012
We're at the midpoint for 2012 already. Is the year stacking up like you planned or hoped? Last fall, you shared your 2012 projections with us at Rural Lifestyle Dealer. You were optimistic then. Nearly half of North American dealers serving the rural lifestyle market expected revenues to rise this year.
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From the Desk of Lynn Woolf

Your Dealership Culture

By Lynn Marcinkowski Woolf posted on June 4, 2012
Dealerships have an energy and optimism when the countryside greens up -- which can wane as the temperatures rises. This is especially true for rural lifestyle dealers who also serve farmers rushing to finish spring planting or harvest summer grains.
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From the Desk of Michael Ellis

Your Dealership, Your Brand

By Michael Ellis posted on May 7, 2012 | Posted in Manufacturer News
How much thought do you give to how your dealership is perceived in the marketplace? More specifically, does your business have a well-defined brand in the local market and, if so, is it the identity you want it to have?
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From the Desk of Michael Ellis

Big Box Black Hole

By Michael Ellis posted on April 19, 2012
It was just an experiment, but recently I fell into the big black hole that is "customer service"? at a local big box store. During a visit to a local box store for some plumbing supplies two weeks back, I decided to stroll over to the lawn and garden section to see what equipment they had to offer and more so to see what sort of assistance I might get.
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From the Desk of Michael Ellis

E15 Takes Another Step Forward ... or Backward?

By Michael Ellis posted on April 9, 2012
So the battle over E15 continues. Last week the Environmental Protection Agency approved the first applications to produce a gasoline blend with 15 % ethanol and 20 ethanol makers so far have registered to sell it. While this is a significant movement toward widespread distribution of E15, a number of hurdles remain to be cleared.
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From the Desk of Michael Ellis

A Simple Gesture Can Earn More Business

By Michael Ellis posted on March 26, 2012
It's probably been 20 years or so, but I still remember it vividly. I had just bought my first car and a few days later in the mail I received a note from the dealership along with a small tin of chocolate covered peanuts thanking me for the purchase.
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From the Desk of Chad Elmore

Land Use Controversies Across the Country

By Chad Elmore posted on February 26, 2012
It's been a few years since the housing bust crippled one man's plan to turn several acres of farmland into a subdivision in rural Jefferson County, where I live. You can still find a few "No Subdivision!" signs along a rural road, and some of them face three houses were built in that particular subdivision.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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