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Lynn Woolf
From the Desk of Lynn Woolf

'Better Prices at Big Box Stores A Myth'

By Lynn Marcinkowski Woolf posted on August 25, 2014 | Posted in Dealership Marketing
That's what Mike McCrate, owner of Tulsa New Holland of Tulsa, Okla., says on his website. His dealership is celebrating 31 years in business. Today, he faces competition from Home Depot, Lowe's and Tractor Supply - but he's not worried about it. He believes his service philosophy helps him beat big box prices and he uses that service philosophy to compete head on with lower up-front prices.
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Lynn Woolf
From the Desk of Lynn Woolf

The Right Way to Apologize

By Lynn Marcinkowski Woolf posted on August 11, 2014 | Posted in Dealership Marketing
Mistakes in business are unavoidable. At times, your dealership may under deliver, overpromise, recommend the wrong kind of equipment or, for whatever reason, be less professional than you would like. Combine that with situations out of your control, such as delayed parts delivery or manufacturer errors, and there is the constant potential to make mistakes. Then what?
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Lynn Woolf
From the Desk of Lynn Woolf

GIE+Expo: A Chance to Act Like a Customer & a Dealer

By Lynn Marcinkowski Woolf posted on July 14, 2014 | Posted in Dealership Marketing
Dealers are often so busy being dealers they miss out on what they can gain by thinking like customers. This goes beyond viewing your dealership through your customers' eyes, but looking at equipment as if it's your first time buying things like a zero-turn mower or a chain saw. Adding that viewpoint can help you make more sales and help you decide whether it's time to add or change manufacturers.
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Lynn Woolf
From the Desk of Lynn Woolf

Why You Should Care About Ag Policy

By Lynn Marcinkowski Woolf posted on June 16, 2014 | Posted in Dealer News
When it comes to technology, there's a group of consumers referred to as "early adopters." This group is tuned into what's happening with their favorite technology and they are willing to test it and invest in it before it hits the mainstream.
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Lynn Woolf
From the Desk of Lynn Woolf

Excel Production Up 20%, New Products Soon to be Unveiled

By Lynn Marcinkowski Woolf posted on June 2, 2014
The past 2 years have meant new product introductions, awards and a new retail marketing strategy for Excel Industries. Rural Lifestyle Dealer was on hand when Excel introduced its Raptor lineup in September 2012 and again when Kansas Gov. Sam Brownback recently recognized the company as exporter of the year.
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