Leading agricultural and equine publisher Lessiter Publications has a unique opportunity for a passionate sales performer in its Brookfield, Wis. headquarters office.
Source: Lynn Woolf, Managing Editor of Rural Lifestyle Dealer
A recent editorial ("Your #1 Ally Against Big Boxes") shared research that says that customers want smaller, independent businesses to win over big box stores and I suggested strategies to take advantage of that.
Small is good, big is bad and your customers want small to win. That's the takeaway from a recent study, titled "Positioning Brands Against Large Competitors to Increase Sales."
Source: Lynn Woolf, Managing Editor of Rural Lifestyle Dealer
New eras, big boxes and unhappy customers are among the top stories of 2014, according to you. We pulled the list of Rural Lifestyle Dealers most read stories for the year and Kubota's strategy to enter the large ag market tops the list
Rural Lifestyle Dealer's 2015 Business Trends & Outlook survey is now wrapped up and thank you to the dealers who responded. The official results will be released in our winter issue, but here's one nugget I can share: Your decision to pursue the rural lifestyle market is a good one.
A trip to EIMA International, an exhibition of agriculture equipment hosted biennially by FederUnacoma in Bologna, Italy, placed the words "rural lifestyle"? in a new context. FederUnacoma is the Italian Agricultural Machinery Manufacturers Federation.
A sprocket breaks on a zero-turn mower in late August. No big deal-just call the local dealership and schedule a repair. Unfortunately, it turned into a big deal for a rural lifestyle friend who shared his experiences in getting his mower repaired.
Three trends emerged as the Rural Lifestyle Dealer team walked the 500,000 square feet of indoor space and 19 acres of outdoor exhibits at the recent 2014 GIE+Expo
Polaris recently announced its promotional partnership for its power sports division with Costco Auto Program (CAP) -- a new take on the large retailer strategy. Costco will not sell, only display, a select group of products and then direct interested members to the closest dealer who has signed up with the program.
Consolidations and acquisitions have strengthened dealerships in many ways, but also made it much more complicated to plan for the next generation of owners. And, even those smaller family dealerships may discover the next generation thinks their future is outside the dealership.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.