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Michael Ellis
From the Field

What’s Next?

By Michael Ellis posted on November 12, 2016 | Posted in Rural Lifestyle Market
Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role.
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Lynn Woolf
From the Desk of Lynn Woolf

What the New Hampshire ‘Dealer Bill of Rights’ Means to Dealers Nationwide

Based on the dealer rights legislation in your state, do you feel you are protected? What is your biggest concern re: your agreements with your manufacturers?
By Lynn Marcinkowski Woolf posted on October 17, 2016 | Posted in Dealer News
Based on the dealer rights legislation in your state, do you feel you are protected? What is your biggest concern re: your agreements with your manufacturers?
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Managing the Store

Making Time to Be Nice

Treat everyone well, whether they’re a potential customer or not.
By Mike Wiles posted on August 6, 2016 | Posted in Dealership Marketing
We’re in an age with lots of negativity, and we’re incredibly busy. Couple the seasonality of the equipment business and resulting fatigue with some difficult customers and it’s easy to have a short fuse. It’s a challenge for everyone, from the owner down, to build relationships at all times … especially with non-customers.
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Lynn Woolf

From the Field: How Would You Rate?

August 6, 2016
This issue features an in-depth look at the Equipment Dealers Assn.’s 2016 Dealer-Manufacturer Relations Survey report. Dealers provided a record number of responses this year, both in the number of dealers who responded and the individual ratings given.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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