From the Desk of RLD

Lynn Woolf

Machinery Pete’s 4th Quarter Index: Up Slightly

The index measuring used equipment values for the fourth quarter 2016 was at 6.6, with rural equipment measuring above that level.
Overall, used equipment values trended higher in the fourth quarter, according to the latest Machinery Pete’s Quarterly Used Values Index Report. Rural equipment categories mostly trended steady, but higher than the overall index.
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Lynn Woolf
From the Desk of Lynn Woolf

Make an “Anti-To-Do List”

Did you accomplish what you intended to today, this month, this year? Here’s one way to answer that question in 2017.
Did you accomplish what you intended to today, this month, this year? Here’s one way to answer that question in 2017.
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BClements.png
Achieving Peak Performance

Forget New Customers

Focus instead on engaging with your existing ones.
Over the last few months, I have attended and spoken at six national dealer meetings for various manufacturers. I can say without a doubt that the common thread that ran through those meetings was the importance of attracting new customers and working hard to make those customers both excited and satisfied. That means getting them excited about the product they invested in, whether it be a tractor, UTV or lawnmower, and making sure they are satisfied with the experience they had, both the people and the purchasing process.
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Managing the Store

What May be Costing You Future Business

Here’s a simple, no-cost way to build customer loyalty.
A missing link in your sales process may be costing you future business with rural lifestyle customers, and I have YouTube analytics to prove it. It doesn’t cost a penny to provide, and it will set your dealership apart from your competitors.
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