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Michael Ellis
From the Field

What’s Next?

By Michael Ellis posted on November 12, 2016 | Posted in Rural Lifestyle Market
Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role.
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Managing the Store

What May be Costing You Future Business

Here’s a simple, no-cost way to build customer loyalty.
By Mike Wiles posted on November 12, 2016 | Posted in Best Practices
A missing link in your sales process may be costing you future business with rural lifestyle customers, and I have YouTube analytics to prove it. It doesn’t cost a penny to provide, and it will set your dealership apart from your competitors.
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Achieving Peak Performance

Forget New Customers

Focus instead on engaging with your existing ones.
By Bob Clements posted on November 12, 2016 | Posted in Best Practices
Over the last few months, I have attended and spoken at six national dealer meetings for various manufacturers. I can say without a doubt that the common thread that ran through those meetings was the importance of attracting new customers and working hard to make those customers both excited and satisfied. That means getting them excited about the product they invested in, whether it be a tractor, UTV or lawnmower, and making sure they are satisfied with the experience they had, both the people and the purchasing process.
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Lynn Woolf
From the Desk of Lynn Woolf

What the New Hampshire ‘Dealer Bill of Rights’ Means to Dealers Nationwide

Based on the dealer rights legislation in your state, do you feel you are protected? What is your biggest concern re: your agreements with your manufacturers?
By Lynn Marcinkowski Woolf posted on October 17, 2016 | Posted in Dealer News
Based on the dealer rights legislation in your state, do you feel you are protected? What is your biggest concern re: your agreements with your manufacturers?
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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