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From the Desk of Lynn Woolf

Selling Equipment Despite the Economy

By Lynn Marcinkowski Woolf posted on September 24, 2012 | Posted in Best Practices
Economic indicators seem to be top news this past week or so — or maybe I'm just paying more attention to the numbers, with the election looming. For instance, the Federal Reserve says that the country's industrial output fell 1.2% in August, the biggest drop since 2009.
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From the Desk of Lynn Woolf

Best Salesperson Ever

By Lynn Marcinkowski Woolf posted on August 13, 2012 | Posted in Manufacturer News
"What's your title?"? I asked someone I interviewed recently. "Best salesperson ever,"? she answered, then paused and laughed. Based on conversations with her and one of her rural lifestyle customers, I believe her. They have years of tractor, mower, attachment and power tool purchases together, plus mutual admiration.
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From the Desk of Lynn Woolf

Where Will You Be in Two Years?

By Lynn Marcinkowski Woolf posted on July 27, 2012
Expiration: 6/30/2014. That's the date I need to renew a certificate of mine. The first thought that came to mind: How am I supposed to remember something two years from now? The second thought: Wonder what I'll be doing two years from now?
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From the Desk of Lynn Woolf

Benefits vs. Problems

June 29, 2012
A marketing friend gave me this advice a few years back: To win a customer, focus on their problems, not your benefits. The rationale: The benefits of your product, company or service matter to you. Their problems matter to them. You matter to them if you solve their problems.
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From the Desk of Lynn Woolf

How's 2012 Stacking Up?

By Lynn Marcinkowski Woolf posted on June 18, 2012
We're at the midpoint for 2012 already. Is the year stacking up like you planned or hoped? Last fall, you shared your 2012 projections with us at Rural Lifestyle Dealer. You were optimistic then. Nearly half of North American dealers serving the rural lifestyle market expected revenues to rise this year.
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From the Desk of Lynn Woolf

Your Dealership Culture

By Lynn Marcinkowski Woolf posted on June 4, 2012
Dealerships have an energy and optimism when the countryside greens up -- which can wane as the temperatures rises. This is especially true for rural lifestyle dealers who also serve farmers rushing to finish spring planting or harvest summer grains.
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From the Desk of Michael Ellis

Your Dealership, Your Brand

By Michael Ellis posted on May 7, 2012 | Posted in Manufacturer News
How much thought do you give to how your dealership is perceived in the marketplace? More specifically, does your business have a well-defined brand in the local market and, if so, is it the identity you want it to have?
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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