Best Practices

Achieving Peak Performance

6 Positions You Need in Your Service Department

Create the level of performance your customers expect and the level of profitability you deserve.
A dealership’s service department is the backbone of the organization. No other department in the dealership, be it parts, wholegoods or rental, will have more impact — positive or negative — on a customer. That’s why I am so passionate about making sure they are profitable for the dealership and deliver a “wow” experience for customers.
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Choosing Which Lines to Carry

Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, carry 11 different lines of equipment. While manufacturer representatives regularly visit the dealership, Duane Nolden, co-owner, says the only new line they’ve taken on in the last 2 years is Ventrac.
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Reinvesting in the Business

Every few years, Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, invest in facility improvements, says co-owner Duane Nolden.
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Marketing Opportunities: Moving More Used Equipment

Learn strategies for increasing revenue from used equipment sales, including setting metrics, understanding demand and more.
The rural equipment market, both new and used, is not showing signs of the downturn being experienced now for production agriculture dealers. For instance, values for used tractors in the 100 horsepower or less range have been trending up in recent years, compared with an overall downward trend for used farm equipment, according to Machinery Pete’s Fourth Quarter 2015 Used Values Index.
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Season-to-Season

Matching Customers with the Right Product All Year Long

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.
Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own.
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