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Achieving Peak Performance

Are You Ready to Add a Second Location?

Have a team in place to keep things running at your first store, so you can focus on the second.
By Bob Clements posted on August 9, 2018 | Posted in Best Practices
As dealerships grow, the natural tendency is to consider expanding into other markets by adding a second location. This might seem like a good way to capture more markets. However, starting a second location can potentially be a death sentence if not done correctly.
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Dealer Profile

Martin Implement Devises New Rules of Engagement

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.
By Gregg Wartgow posted on August 6, 2018 | Posted in Best Practices, Dealership Marketing
The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.
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Managing the Store

Trashing Fine Print

Use simple and clear language in sales documents, get customer acknowledgments and seek out a superior commercial liability policy.
By Mike Wiles posted on August 2, 2018 | Posted in Best Practices
The threat of lawsuits may be one of those nagging dangers of doing business that wakes you up in the middle of the night. Even with the best intentions, a great staff, excellent products and good business practices, a sale to a customer can go awry and place you in court.
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Linder Family
Great Ideas

Ag-Bag Forage Solutions Targets Customers through Email, Online Ads (Part 2)

Part 2 of this 2-part story featuring Ag-Bag Forage Solutions, a single-store, 7- employee dealership, examines other aspects of its digital marketing program.
By Lynn Marcinkowski Woolf posted on August 1, 2018 | Posted in Best Practices, Dealership Marketing
In Part 2, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares information about their email marketing program with Infusionsoft as well as how they use Google AdWords and Facebook advertising.
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Linder Family
Great Ideas

Ag-Bag Forage Solutions Revamps 4-Year-Old Website, Sees Immediate Results (Part 1)

Part 1 of this 2-part story features Ag-Bag Forage Solutions, a single-store, 7- employee dealership that is building business through digital marketing solutions for its website, emails and online advertising.
By Lynn Marcinkowski Woolf posted on July 31, 2018 | Posted in Best Practices, Dealership Marketing
In Part 1, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares how they transitioned from a website template solution to working with a website provider for a customized and search-engine friendly website.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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