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[Podcast] Hear How Atlantic & Southern Equipment Prepped for Hurricane Florence

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with John Hoffmann, branch manager of Atlantic & Southern Equipment, who at the time of recording, was watching flood waters rise after Hurricane Florence hit the East Coast.
September 25, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with John Hoffmann, branch manager of Atlantic & Southern Equipment, who at the time of recording, was watching flood waters rise from a nearby river after Hurricane Florence hit the East Coast.
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Yanmar

Marketing Strategies to Grow Your Dealership [Webinar]

September 20, 2018 | Posted in Best Practices, Rural Lifestyle Market
Marketing money is a precious commodity that we don’t want to waste. As you look at your marketing strategy for the upcoming year, it’s important to understand the cost of bringing a new customer into your dealership vs. the cost of motivating existing customers to purchase more to attain good profitable growth. Sara Hey of Bob Clements International discusses how to determine your Customer Acquisition Cost, Customer Lifetime Value and your Customer Profitability, as well as marketing strategies for your dealership. [To view any of our webinar replays, you must be logged in with a free user account.]
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[Podcast] See How Ag-Bag Forage Solutions Builds Business with Digital Marketing

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeremy Linder, who is part of the family that owns Ag-Bag Forage Solutions a single-store, 7-employee dealership in Astoria, OR.
September 18, 2018 | Posted in Data & Forecasts, Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeremy Linder, who is part of the family that owns Ag-Bag Forage Solutions a single-store, 7-employee dealership in Astoria, OR.
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Lynn Woolf 2018

Opposing Views on Automatic Inventory Replenishment

Mani Iyer, president and CEO for Mahindra North America, responds to dealer concerns about the company’s automatic replenishment program for tractors, which was implemented this past year.
By Lynn Marcinkowski Woolf posted on September 18, 2018 | Posted in Best Practices
Mani Iyer, president and CEO for Mahindra North America, responds to dealer concerns about the company’s automatic replenishment program for tractors, which was implemented this past year.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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