Derick McGhee, Heritage Tractor's marketing manager, shares the dealership's strategies for building its brand, including product offerings, service and making the most of "touchpoints."
Mike Fraser of Heritage Tractor shares how the dealership wins over the rural lifestyle segment by understanding customers' needs and providing solutions.
Rural Lifestyle Dealer's new series, "Season-to-Season," digs into the seasonal challenges and opportunities dealerships face in a typical year. Kansas-based Heritage Tractor shares best practices for the winter season as it copes with back-to-back droughts.
New Holland has been honored with seven prestigious AE50 Awards by the American Society of Agricultural and Biological Engineers (ASABE) for the most innovative rural lifestyle product ideas to enter the market in 2009.
A.A. Anderson, a third-generation Kubota dealership in Harvard, Ill., is celebrating its 75th year in business. Bill Anderson, grandson of founder Andy Anderson, now leads as dealership general manager.
Welcome to 2013 and the chance for a fresh start for your dealership. Why not make it official and use the New Year as a reason to re-introduce your dealership to your customers?
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.