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Season To Season: Heritage Tractor

The Making of a Successful Dealer Event

By Lynn Marcinkowski Woolf posted on June 21, 2013 | Posted in Best Practices, Event Coverage

David Stockwood, Heritage Tractor's marketing manager, says a special event is a success when you sell customers the right machines for their acreages.

Season-to-Season: Heritage Tractor

The Importance of Outside Sales to a Dealership's Success

By Lynn Marcinkowski Woolf posted on June 21, 2013 | Posted in Best Practices, Dealership Marketing

Dale VanSlyke, manager for Heritage Tractor's, Harrisonville, Mo., location talks about the importance of outside sales to a dealership's success.

What is the Difference Between Management and Leadership?

May 31, 2013 | Posted in Best Practices

Source: The Wall Street Journal Guide to Management by Alan Murray

Leadership and management must go hand in hand. They are not the same thing. But they are necessarily linked, and complementary. Any effort to separate the two is likely to cause more problems than it solves.

Recruit Before You Have Job Opening, Not After

By Lynn Marcinkowski Woolf posted on May 31, 2013 | Posted in Best Practices

Midwest Machinery of central Minnesota has grown from 2 stores to 9 stores in the last 10 years and last year, they hired 41 new people.

Honor Your Top Dealers In the Summer 2013 Edition of Rural Lifestyle Dealer

May 20, 2013 | Posted in Best Practices

Your rural dealers are your front-line sales force and the key to making and keeping you successful. They're the "boots on the ground"? recommending your products and services to a diverse rural market and Rural Lifestyle Dealer is excited to offer the opportunity to honor the dealers who go above and beyond to represent your brand well.

Seven Personality Traits of Top Salespeople

May 17, 2013 | Posted in Best Practices

Source: Harvard Business Review

If you ask an extremely successful salesperson, "What makes you different from the average sales rep?" you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally.

Fraud Alert: Con Artists Could Target Your Dealership

May 13, 2013 | Posted in Best Practices

Source: Segdwick County, Kansas-based Construction, Agriculture, Livestock Information Network

A national equipment association has reported a prolific con artist targeting dealers in several areas of the U.S., including but not limited to Massachusetts, Florida and most recently in the Louisville, Ky area.

Avoid the Phone Call Obstacle Course

By Lynn Marcinkowski Woolf posted on May 3, 2013 | Posted in Best Practices

In this day of emails, texts and Facebook messaging, the way your dealership handles phone calls should still be one of its most critical sales strategies.

4 Ways You Discourage Customers From Buying

May 3, 2013 | Posted in Best Practices

Source: http://www.inc.com/minda-zetlin/4-reasons-your-customers-arent-buying.html

The relationship between buyers and sellers has changed. In the process, these four tactics have become major turn-offs.

Video: Listening Key to Understanding Rural Lifestyle Market

April 22, 2013 | Posted in Best Practices, Rural Lifestyle Market

Eric McCready, sales manager for Turf/LPO markets at A&M Green Power, explains the strategy behind separating the sales area for rural lifestyle equipment from the bigger farm equipment at the dealership.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Best Practices
RSS

The Making of a Successful Dealer Event

The Importance of Outside Sales to a Dealership's Success

What is the Difference Between Management and Leadership?

Recruit Before You Have Job Opening, Not After

Honor Your Top Dealers In the Summer 2013 Edition of Rural Lifestyle Dealer

Seven Personality Traits of Top Salespeople

Fraud Alert: Con Artists Could Target Your Dealership

Avoid the Phone Call Obstacle Course

4 Ways You Discourage Customers From Buying

Video: Listening Key to Understanding Rural Lifestyle Market

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Mowhawk Mowers Enters the Zero-Turn Space

Yanmar

Stihl Inc

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