Industry News

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Beat the Industry Outlook in 2013

Dealers have spoken and the rural lifestyle market outlook is good - not outstanding - but good. This is according to results from our sixth annual Dealer Business Trends & Outlook survey. A majority of dealers say 2013 results should be as good as or better than last year, but no significant increases in revenue.
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2013 Dealer Business Trends & Outlook

Dealers Maintain Positive Outlook for 2013

Consensus among dealers serving the rural lifestyle market is for a solid, stable year ahead.
It's probably all the talk about the "fiscal cliff" or a general uncertainty in the overall economy that seems to have businesses feeling they're operating in business limbo these days. But dealers selling equipment to hobby farmers, large property owners and professional lawn and landscape services are hanging on to a generally positive view about their business prospects for 2013.
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Dealer Business Trends & Outlook

Dealer Outlook Varies by Mainline Brand

How dealers serving the hobby farmer, large property owner and lawn and landscape contractor segments view their prospects for increasing sales revenues in 2013 varies significantly depending upon which major brand of equipment the dealership carries.
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McCormick USA's New Chief Pledges Support to Dealers, Focus on Products

Tiago Bonomo, new president and CEO, says McCormick will focus on dealer network, pushing tractor quality over gaining market share.

Tiago Bonomo, McCormick USA's new president and chief executive officer (CEO), says he doesn't have the traditional five-year business plan. What he does have is a strategy focused on these two goals:

  • Strengthen McCormick's existing dealer network.
  •  Stay focused on selling the quality of McCormick's complete tractor line, without worrying about having the largest market share.

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Dixie Chopper Begins Building Canadian Dealer Network

Dixie Chopper has announced its entry into the Canadian market. Through this arrangement, Dixie Chopper's full product line of commercial and residential zero-turn lawn mowers, parts and accessories will be sold and serviced by a network of certified dealers throughout Canada.
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