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How to Approach Marketing for the Parts Department

By Sara Hey posted on June 15, 2020 | Posted in Best Practices, Dealership Marketing

When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.

Boost Sales by Capitalizing on Digital Customers

Fran O’Hagan encourages dealerships to evaluate their sales strategies for digital customers in order to avoid losing out on revenue.

By Libby Wawzenek posted on June 1, 2020 | Posted in Best Practices, Dealership Marketing

According to O’Hagan, many potential customers turn to their phones instead of heading to a dealership when they first contemplate purchasing a vehicle such as a UTV.

Low Density Retail, High Customer Involvement

By Paige Wittman posted on April 3, 2020 | Posted in Best Practices, Dealership Marketing

Emerging from winter and preparing for the spring and summer seasons is a whole different ballgame this year. You have an advantage in that most of your stores are not high density, but high customer involvement.

Sell Like a Pro

10 Sales Email Subject Lines To Get An Open, Read and Reply

By Ryan Dohrn posted on March 24, 2020 | Posted in Best Practices, Dealership Marketing

Sales trainer and Rural Lifestyle Dealer columnist Ryan Dohrn shares his top 10 email subject lines that earn him results in 30 days or less.

Overcoming These 5 Fears of Outside Sales Calls

By Lynn Marcinkowski Woolf posted on March 23, 2020 | Posted in Best Practices, Dealership Marketing

In this Q&A with Rural Lifestyle Dealer, sales coach Greg Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming fears that may be holding you back.

Claiming the Title of 'Zero-Turn HQ'

By Lynn Marcinkowski Woolf posted on March 10, 2020 | Posted in Dealership Marketing

Tractor Supply continues to take over your branding. They recently sent out news announcing the company as the “Zero Turn HQ” now that Toro mowers are available, which join their lineup of Cub Cadet and Bad Boy Mowers.

EDA Welcomes Greg Martinelli to Present “Managing an Ag Sales Territory”

March 4, 2020 | Posted in Dealership Marketing

The Equipment Dealers Assn. announces that Greg Martinelli, owner of Ag Sales Professionals, will present a free webinar on March 18th for equipment dealers on Managing an Ag Sales Territory.

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Create a High Performance Dealership with Bob Clements: Service Department Volume 3

| Posted in Best Practices, Dealership Marketing

This “Create a High Performance Dealership with Bob Clements: Service Department Volume 3” report explains how enhance the flow of your service department.

Equipment Dealers Foundation Launches National Workforce Development Campaign

February 20, 2020 | Posted in Dealer News, Dealership Marketing

The Equipment Dealers Foundation, the charitable arm of the Equipment Dealers Assn., announces its newest workforce development initiative, an educational marketing campaign to increase awareness and change perceptions of careers in the equipment industry.

Developing Social Branding & Social IQ

By Lynn Marcinkowski Woolf posted on February 19, 2020 | Posted in Dealership Marketing

Chad Inman, known on Facebook as “Burnip’s Chad,” defines his own approach to inside rural equipment sales. He’s one of several salespeople at Burnip’s Equipment who have set up dealership/personal branded Facebook pages.

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Rural Lifestyle Dealer

Checking in on the Rural Lifestyle Market

Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025

Focusing on Key Products Helps Broadhead Equipment Grow Sales

Must Read Free Eguides

Download these helpful knowledge building tools

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Dealership Marketing
RSS

How to Approach Marketing for the Parts Department

Boost Sales by Capitalizing on Digital Customers

Low Density Retail, High Customer Involvement

10 Sales Email Subject Lines To Get An Open, Read and Reply

Overcoming These 5 Fears of Outside Sales Calls

Claiming the Title of 'Zero-Turn HQ'

EDA Welcomes Greg Martinelli to Present “Managing an Ag Sales Territory”

Create a High Performance Dealership with Bob Clements: Service Department Volume 3

Equipment Dealers Foundation Launches National Workforce Development Campaign

Developing Social Branding & Social IQ

Top Articles

Current Issue

Rural Lifestyle Dealer

Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025

Focusing on Key Products Helps Broadhead Equipment Grow Sales

Must Read Free Eguides

Videos

Mowhawk Mowers Enters the Zero-Turn Space

Yanmar

Stihl Inc

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Top Articles

Current Issue

Must Read Free Eguides

Videos

Dealership Marketing
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