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Libby Wawzenek

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Comprehensive Digital Marketing Campaign Key to Attracting New Customers

Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.

By Libby Wawzenek posted on August 30, 2021 | Posted in Dealership Marketing

Dustin Ackart wants dealership owners to think of digital marketing as a funnel.

Selling a Dealership Requires Due Diligence but Can Pay Off in a Big Way

Don’t shy away from selling, despite fears about the post-Covid sales picture; according to Rex Collins, now is a great time to take that first step.

By Libby Wawzenek posted on August 29, 2021 | Posted in Best Practices

Despite the ups, downs and uncertainties of the past year, Rex Collins says many equipment dealerships are more profitable than ever.

Now is the Time to Reevaluate Service Pricing

Service managers need to think more purposefully about technician assignments and posted labor rates to maximize profitability.

By Libby Wawzenek posted on July 12, 2021

Bob Clements believes there’s never been a better time for service managers to take a hard look at their pricing strategies.

Dealer-Created App Provides Customers with Customized Experience

With LandPro’s Deere Builder, customers can tailor attachments and payment plans to suit their needs.

By Libby Wawzenek posted on July 2, 2020

The marketing manager for LandPro, a 20-store John Deere dealership based in New York, was at the John Deere annual sales meeting 7 years ago when she encountered the manufacturer’s configuration tool.

Boost Sales by Capitalizing on Digital Customers

Fran O’Hagan encourages dealerships to evaluate their sales strategies for digital customers in order to avoid losing out on revenue.

By Libby Wawzenek posted on June 1, 2020 | Posted in Best Practices, Dealership Marketing

According to O’Hagan, many potential customers turn to their phones instead of heading to a dealership when they first contemplate purchasing a vehicle such as a UTV.

Must Read Free Eguides

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.