Times have been good in the rural equipment market, but there could be some dramatic changes coming and I want to share some ways your dealership can be ready.
Online shopping has topped the charts in the last couple years and now an average of 7% of all sales are made online. Learn the "must haves" for a successful and customer-friendly online parts store.
Dealerships like yours realize the changing face of selling in the digital age. Your long-term growth will come from focusing on customer needs and communication, not just from pushing products.
Floyd Jerkins, who sold his consultancy, Jerkins Creative Consulting, to Spader Business Management in 2015, is back working with dealers. He shares with Rural Lifestyle Dealer his thoughts about today’s success strategies.
“Get a customer’s imagination going. Let them imagine themselves in this really cool, nice-looking UTV. Sell them something that fits with who they think they are as a person and how they want to be perceived. Get them in ‘want mode,’ not ‘need mode,’” says Steve Shankin.
Patrick Richardson of Sherwood Tractor shares details about one customer's journey, which included 9 website visits, 10 emails, 3 phone calls and 2 in-store visits.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.