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It’s Worth Your Time

By Lynn Marcinkowski Woolf posted on August 29, 2019 | Posted in Best Practices, Dealership Marketing

It's one more thing to add your day, but I promise it will be worth it! Our next Dealer Success Academy — an online, on-demand event — is set for Sept. 11-12, with the sessions starting at 9 a.m. Central on Sept. 11 and running through 9 p.m. Central on Sept. 12.

Great Ideas

How Guy’s Outdoor Motor Sports & Marine Uses Relationship Marketing

By Lynn Marcinkowski Woolf posted on August 28, 2019 | Posted in Best Practices, Dealership Marketing

The dealership recently signed up with Rollick, a relationship-based marketing technology company, to gain more sales. See how it’s working for them.

Floyd Jerkins Introduces Executive Coaching Service

August 27, 2019 | Posted in Best Practices

Jerkins founded Jerkins Creative Consulting in 1991 and sold the business in 2015. His new Executive Coaching Service is a one-to-one coaching service to improve the performance of executives and managers.

Best Practices with Bob Clements

Using Goals & Objectives to Motivate Your Parts Salespeople

By Bob Clements posted on August 26, 2019 | Posted in Best Practices

Source: Bob Clements International, Inc.

One of the most important jobs of a department manager is to keep their team motivated. In the parts department, it is even more important than in service and sales because of the amount of customer contact that happens daily.

Commentary: The Power of a Network

By Shawn Skaggs posted on August 21, 2019 | Posted in Best Practices

When some people hear the term network or networking, they start to cringe or think about someone who tries to meet people just to see what they can get out of it. That’s really not what I’m talking about.

Q&A

Dealers Share 'What I'm Proud of'

By Lynn Marcinkowski Woolf posted on August 21, 2019 | Posted in Dealer News, Best Practices

We asked dealers to share images of what they're proud of at their dealerships. Check out the responses — and send in your own pic.

USDA Announces Grants to Help Rural Businesses Lower Energy Costs

August 20, 2019 | Posted in Best Practices

Source: USDA

USDA is investing $9.3 million through the Rural Energy for America Program (REAP) for renewable energy and energy efficiency projects across the nation.

[Podcast] Mobile Apps & More: See How ‘Social’ Selling Works

Derek Alexander of Wright Implement of Owensboro, Ky., is finding success through “social” selling strategies and has developed his own mobile app, digital business card and Facebook page. He is also available after hours through automated text messaging.

August 19, 2019 | Posted in Best Practices, Dealership Marketing

Is It Time to Add Self-Checkout to Your Parts Department?

By Bob Clements posted on August 19, 2019 | Posted in Best Practices

Source: Bob Clements International Inc.

Instead of having all your parts behind the counter, you would have your 100 fastest moving parts where customers could access them. You would add a self-checkout kiosk where the customer could pay for the part. Read more about how to add self-checkout.

Marketing Minute

Which Print Marketing Myths Are You Buying Into?

By Rachel Hanrahan posted on August 12, 2019 | Posted in Best Practices, Dealership Marketing

Although the world of digital automation, personalization and predictive text is attractive to the marketer's eye, there will always be something genuine and sincere about print marketing.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Best Practices
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It’s Worth Your Time

How Guy’s Outdoor Motor Sports & Marine Uses Relationship Marketing

Floyd Jerkins Introduces Executive Coaching Service

Using Goals & Objectives to Motivate Your Parts Salespeople

Commentary: The Power of a Network

Dealers Share 'What I'm Proud of'

USDA Announces Grants to Help Rural Businesses Lower Energy Costs

[Podcast] Mobile Apps & More: See How ‘Social’ Selling Works

Is It Time to Add Self-Checkout to Your Parts Department?

Which Print Marketing Myths Are You Buying Into?

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Mowhawk Mowers Enters the Zero-Turn Space

Yanmar

Stihl Inc

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Best Practices
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