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3 Simple Questions to Improve Your Marketing’s ROI

By Lynn Marcinkowski Woolf posted on November 11, 2019 | Posted in Best Practices, Dealership Marketing

This 2-part Marketing Matters series with industry marketing veteran Cleo Franklin kicks off with a simple way to improve your marketing by asking customers 3 simple questions and then tracking that data.

Deadline is Today for 2020 Dealership of the Year Nominations

November 11, 2019 | Posted in Best Practices

For the 14th consecutive year, Rural Lifestyle Dealer is sponsoring its "Dealership of the Year" awards program to recognize North America's best rural lifestyle equipment dealers. Dealers, manufacturers and others are invited to participate by nominating top dealers from across North America. Deadline is March 13.

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Making Work Less Stressful for Your Employees

November 8, 2019 | Posted in Best Practices

Did you know that stress makes people nearly 3 times as likely to leave their jobs? To de-stress your work environment, try these approaches.

2019 Dealership of the Year: Jacobi Sales

[Video] How Jacobi Sales Uses Data to Drive Business Decisions

November 7, 2019 | Posted in Best Practices

Jacobi Sales is Rural Lifestyle Dealer’s 2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. Kevin Book, vice president and general manager, talks about how data drives the company’s business strategies.

2019 Dealership of the Year: Jacobi Sales

[Video] How Jacobi Sales Works with Customers

November 7, 2019 | Posted in Best Practices

Jacobi Sales is Rural Lifestyle Dealer’s 2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. Brian Jacobi talks about his approach to sales, including being genuine and assuring them of the dealership’s support.

2019 Dealership of the Year: Jacobi Sales

[Video] Jacobi Sales Adapts to Changing Customer Base

November 7, 2019 | Posted in Best Practices

Jacobi Sales is Rural Lifestyle Dealer’s 2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. The dealership has adapted to meet the needs of the area’s growing rural lifestyle market.

2019 Dealership of the Year: Jacobi Sales

[Video] Jacobi Sales: Plans for a New Facility

November 7, 2019 | Posted in Best Practices

Jacobi Sales is Rural Lifestyle Dealer’s 2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. Brian Jacobi talks about the company’s plan for a new facility in Louisville, replacing the existing store.

2019 Dealership of the Year: Jacobi Sales

[Video] Jacobi Sales' Long History of Serving Customers

November 7, 2019 | Posted in Best Practices

Jacobi Sales is Rural Lifestyle Dealer’s 2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. Phillip Jacobi, chairman, talks about the dealership’s long history.

2019 Dealership of the Year: Jacobi Sales

[Video] The Importance of Compact Tractors and the Rental Market

November 7, 2019 | Posted in Best Practices

Jacobi Sales is Rural Lifestyle Dealer’s 2019 Dealership of the Year in the multi-store category. The dealership has 7 locations in the Louisville, Ky., area. Kevin Book, the dealership's vice president and general manager, talks about the importance of the under 40 horsepower tractor segment to its sales, as well as rental opportunities.

2019 Dealership of the Year: Alex Power Equipment

[Video] Where is Technology Headed for the Rural Lifestyle Market

November 7, 2019 | Posted in Best Practices

Alex Power Equipment co-owner David Deakins says the rural lifestyle equipment market is likely to make the transition to being all electric, particularly on the residential side of the business.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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