Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Brian Lagorio, sales manager, talks about the dealership's customer referral program and how referrals now account for about 20% of the dealership’s sales.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, talks about what he needs from his manufacturers to help
his dealership.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, talks about diversifying for continued success and taking on the Kubota line.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, shares how the dealership serves its growers with its mobile service.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, shares the financial metrics he watches to gauge the
dealership's success.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, shares the details about the best practices they follow and
the metrics they watch in the parts and service departments.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, talks about the products and practices that help drive additional retail sales.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, talks about the structure of his sales, service and parts
teams.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, talks about building their store and the design features that encourage customer flow.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, talks about the approach he takes to selling and building relationships with customers.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.