Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara’s response? Yes, but it’s going to look a little different. In this vlog, Sara shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.
AEM Highlights Pro-Manufacturing Policy Initiatives
For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.
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