Rural Lifestyle Dealer
www.rurallifestyledealer.com/articles/9769-is-marketing-worth-it-when-dealers-cant-get-inventory
Sara Hey Headshot 2019

Is Marketing Worth It When Dealers Can't Get Inventory?

June 14, 2021

Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara’s response? Yes, but it’s going to look a little different. In this vlog, Sara shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.

 
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Sara hey headshot

Sara Hey

Sara Hey is the President of Business Development and a speaker for Bob Clements Intl. (BCI) She speaks at conferences across the country and the United Kingdom, helping dealers achieve success in their dealership by implementing processes and utilizing their people to their maximum potential. She graduated from North Park University in Chicago, Ill., and has been a contributing writer for BCI for 5 years.