The rental market has been experiencing solid growth for several years and some experts say rental is a necessity as consumer purchasing behaviors change and as margins continue to erode on wholegoods sales. Yet, some dealers are staying out of the rental market or only offering a limited inventory of rental equipment.

If you’re a dealer, I’d like to ask for your input to these questions:

• If you’re not offering rental, what concerns are keeping you out of that market?
• And, if you are offering rental, what are the “must dos” (inventory, marketing, processes, etc.) that make it profitable?

We’ll share comments in an upcoming issue of our eBrief Daily newsletter or print edition of the magazine.

You can email me at lwoolf@lessitermedia.com. Thanks very much for taking the time!